Director leading Analytics team for Breakthru Beverage to optimize selling processes. Driving standardization and delivering insights for strategic decision - making in assigned region.
About the role
- Senior Director of Promotional Strategy leading engagement and retention strategies at PrizePicks, a top DFS platform. Optimizing promotional spends to maximize player lifetime value and loyalty.
Responsibilities
- Own the Reinvestment Strategy and Budget: Define, manage, and continuously optimize the company's promotional reinvestment strategy and budget.
- Lead Promotional Strategy and Commercial Analytics: Lead the strategic planning, execution, and commercial assessment of the entire promotional calendar.
- Strategic Planning and Stakeholder Management: Own the strategic process to plan, execute, and assess the results of the promotional calendar planning cycle.
- Maximize Customer Lifetime Value (CLV): Develop data-driven strategies that deepen customer relationships and drive lifetime value by effectively leveraging promotional offers.
- Drive Consumer Engagement with CRM: Provide CRM team leadership to strategize and execute against a cohesive multi-channel customer communications plan.
- Performance Monitoring and Optimization: Establish robust reporting frameworks to monitor the performance and efficiency of all promotional spend.
- Team Leadership: Lead a team focused on promotional execution and channel management, providing strategic direction and fostering a culture of innovation, data-driven decision-making, and high performance.
Requirements
- 7+ years of progressive experience in Promotional Strategy, Reinvestment Strategy, or Consumer Analytics, with at least 2 years in a leadership role.
- Deep, proven experience in B2C Commercial Analytics, including significant work in pricing optimization, promotional modeling, and/or budget allocation to drive maximum ROI.
- Demonstrated experience in CRM, retention, or lifecycle marketing, specifically owning the strategic execution across channels (email, SMS, push).
- Exceptional analytical skills with a track record of interpreting complex commercial data, building financial models, and translating insights into a cohesive, high-impact reinvestment strategy.
- Proven experience managing CRM platforms and marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud, etc.).
- Strong understanding of customer economics, segmentation, lifecycle stages, and the strategic use of promotions.
- Experience in a mobile-first, fast-paced consumer technology, e-commerce, or gaming/DFS/sports betting environment is strongly preferred.
- Excellent communication, negotiation, and cross-functional leadership skills, with the ability to influence stakeholders across departments.
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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