Executive Director driving the TA strategy for Oncology & Hematology at Novartis. Leading collaboration teams to support commercial insights, pipeline development, and strategic alignment.
About the role
- Senior Director of Digital Optimization focusing on SEO strategy for U.S. Bank and Elavon. Leading initiatives to enhance organic visibility and user experience across digital platforms.
Responsibilities
- Lead the development and implementation of comprehensive SEO strategies to improve organic search rankings, traffic, and engagement.
- Conduct keyword research, competitive analysis, and technical audits to identify opportunities for optimization.
- Ensure content is aligned with SEO best practices are embedded in all digital content.
- Lead the strategy and execution of content on Elavon owned websites ensuring alignment with brand messaging, product, and user experience best practices.
- Develop and refine user flows and content hierarchies that guide users through intuitive and conversion-focused digital experiences.
- Partner with paid media teams to align SEM campaigns with organic strategies for holistic search performance.
- Monitor and analyze site performance using tools like Adobe Analytics, Google Analytics, and others.
- Translate insights into actionable recommendations to improve KPIs.
- Work closely with Product Marketing, Product, Digital Marketing, AEM teams, and agencies to ensure cohesive digital strategies and execution.
- Ensure websites are optimized for speed, accessibility, mobile responsiveness, and technical SEO.
- Lead A/B and multivariate testing strategies to validate SEO integrity and higher conversions.
- Lead digital integration efforts for acquisitions, ensuring unified brand and content strategies.
- Maintain governance over digital standards, accessibility, and brand consistency.
- Translate complex product and industry concepts into clear, compelling messaging tailored to B2B audiences.
Requirements
- Bachelor’s degree in marketing, Communications, Digital Media, or related field or related work experience
- 7+ years of experience in digital marketing, content strategy, SEO/SEM, and performance analytics.
- Excellent communication, writing, and presentation skills.
- Familiarity with accessibility standards and digital governance frameworks.
- Strong understanding of B2B marketing and the payments industry (preferred).
- Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services.
- Strong organizational, interpersonal and team building skills.
- Excellent verbal, written and presentation skills.
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals.
- Strong decision-making and problem-solving skills.
- Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget.
- Proficient computer navigation skills using a variety of software packages.
- MBA or equivalent markers of high achievement are a plus.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Non - Executive Director providing strategic oversight and governance for Health Innovation KSS. Engaging with healthcare innovation and investment opportunities to enhance regional growth.
Product Director managing strategic initiatives for a $2.2B Workers Compensation line at an insurance company. Leading cross - functional teams and driving product strategies.
Director I, Pre - Access responsible for leading the team across multiple markets in healthcare revenue cycle management. Focused on performance excellence and regulatory compliance at Ensemble Health Partners.
Director of Healthcare engaging with industry partners to enhance CommBank Health’s market presence. Leading initiatives for client acquisition and business development in the healthcare vertical.
Finance Director managing financial planning and analysis for Treasury Management and Merchant Services. Partnering with leadership for strategic decision - making and performance tracking.
Associate Director managing the Discovery IT project portfolio at Eisai. Drive strategic initiatives ensuring alignment with R&D objectives in a pharmaceutical environment.
Director II managing care management programs and leading clinical teams at Elevance Health. Focused on member outcomes, quality performance, and comprehensive care management oversight.
Senior Director of Technology Strategy at Merkle, leading technology initiatives and consulting engagements across multiple industries for high - level clients. Expertise required in marketing technology and client relationship management.
Director, Labelling Strategy & Development overseeing global labelling for therapeutic areas at GSK. Leading labelling governance and compliance with regulatory requirements.