Director of In - Season Trading responsible for expanding merchandise performance across retail channels. Leading strategy and governance to optimize inventory and sales results in Shanghai.
About the role
- Senior Director of Digital Optimization focusing on SEO strategy for U.S. Bank and Elavon. Leading initiatives to enhance organic visibility and user experience across digital platforms.
Responsibilities
- Lead the development and implementation of comprehensive SEO strategies to improve organic search rankings, traffic, and engagement.
- Conduct keyword research, competitive analysis, and technical audits to identify opportunities for optimization.
- Ensure content is aligned with SEO best practices are embedded in all digital content.
- Lead the strategy and execution of content on Elavon owned websites ensuring alignment with brand messaging, product, and user experience best practices.
- Develop and refine user flows and content hierarchies that guide users through intuitive and conversion-focused digital experiences.
- Partner with paid media teams to align SEM campaigns with organic strategies for holistic search performance.
- Monitor and analyze site performance using tools like Adobe Analytics, Google Analytics, and others.
- Translate insights into actionable recommendations to improve KPIs.
- Work closely with Product Marketing, Product, Digital Marketing, AEM teams, and agencies to ensure cohesive digital strategies and execution.
- Ensure websites are optimized for speed, accessibility, mobile responsiveness, and technical SEO.
- Lead A/B and multivariate testing strategies to validate SEO integrity and higher conversions.
- Lead digital integration efforts for acquisitions, ensuring unified brand and content strategies.
- Maintain governance over digital standards, accessibility, and brand consistency.
- Translate complex product and industry concepts into clear, compelling messaging tailored to B2B audiences.
Requirements
- Bachelor’s degree in marketing, Communications, Digital Media, or related field or related work experience
- 7+ years of experience in digital marketing, content strategy, SEO/SEM, and performance analytics.
- Excellent communication, writing, and presentation skills.
- Familiarity with accessibility standards and digital governance frameworks.
- Strong understanding of B2B marketing and the payments industry (preferred).
- Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services.
- Strong organizational, interpersonal and team building skills.
- Excellent verbal, written and presentation skills.
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals.
- Strong decision-making and problem-solving skills.
- Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget.
- Proficient computer navigation skills using a variety of software packages.
- MBA or equivalent markers of high achievement are a plus.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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