Senior Director of Technology Strategy at Merkle, leading technology initiatives and consulting engagements across multiple industries for high-level clients. Expertise required in marketing technology and client relationship management.
Responsibilities
Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Orchestration, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, Workflow Management and AdTech
Be responsible for setting the strategic technology vision for our clients, with the ability to connect technology capability challenges or goals to business needs and build compelling stories to articulate incremental value
Build and maintain strong relationships with clients and internal partners, with the ability to manage clear expectations by facilitating and driving client meetings and discussions
Lead daily delivery efforts partnering with the engagement team members to complete materials in powerpoint, excel, and Lucidchart. Leading client facing communications and meetings.
Lead and refine our approach for discovery meetings with clients, new partners, vendors or subject matter experts taking thorough notes, gathering documentation and identifying follow-ups
Bring an industry leading perspective / POV about a key area of the customer experience technology stack and create thought leadership to serve as a subject matter expert at Merkle.
Provide opinions and recommendations in all manner of marketing-related technology use cases that can be articulated and understood at various levels of our client’s organizations (C-Suite, IT Executives, Marketing Executives, Product Owners etc.)
Lead consulting engagements by building the storytelling and developing recommendations for how to best leverage information and technology to drive programs across all channels and media, and generate future revenue opportunities for other Merkle practice areas
Direct and manage consulting analysts to guide work product development, coach on presentation and storytelling skills, and educate on technology capabilities
Serve as an active contributor to establishing and maintaining an engaging and empowering culture within the Tech Strategy Team
Leverage existing frameworks, and proactively optimize or develop net new
Own internal initiatives to improve the offerings and capabilities of the overall team including bringing new consulting engagements to leadership for consideration
Develop materials to illustrate and educate teams on how CX technology components work together to support personalized experiences
Lead business development opportunities for a specific vertical as a technology strategy SME and find opportunities within existing clients
Requirements
12+ years of experience in consulting within marketing technology OR 12-15 years of experience working in a digital agency operating marketing technology in a specific field
Advanced knowledge of Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including AI, loyalty, service, commerce, content, analytics and cloud technologies
Expert knowledge in a focused capability and/or capabilities around cloud data warehouses, customer data integration, identity resolution, analytic modeling, journey orchestration, experience management, commerce, loyalty, digital messaging, service and business intelligence systems will be evaluated
Certifications in specific technology solutions
Experience managing people and leading a cross-functional team
Expert proficiency with MS Teams, Powerpoint, Excel, Lucidchart, Miro and Vizio
Bachelor's degree from an accredited college/university
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