Digital Marketing Consultant serving as a trusted advisor for German companies. Helping to develop effective digital advertising strategies to enhance their online presence.
About the role
- Senior Digital Marketing Analyst at Roche enhancing digital marketing analytics and performance through data analysis and collaboration across channels. This role involves creating dashboards and optimizing user experience.
Responsibilities
- Collect, analyze, and interpret customer, marketing, and web behavioral data to identify patterns, trends, and optimization opportunities
- Create dashboards, reports, and data visualizations to track digital performance metrics across channels (email, website, and social media)
- Conduct A/B testing and recommend enhancements to improve user experience and campaign effectiveness
- Provide ad hoc analyses, insights, and actionable recommendations to business partners on website performance, email engagement, and campaign effectiveness
- Collaborate with cross-functional stakeholders (marketing, content, and analytics teams) to define KPIs and optimize digital journeys
- Serve as a trusted analytics partner to business teams, ensuring data accuracy, consistency, and relevance
- Mentor junior team members and train partners on analytics tools, tracking best practices, and reporting frameworks.
Requirements
- Bachelor’s Degree (computer science, engineering, or other technical disciplines)
- Strong understanding of digital marketing channels – including email, website, social media, and paid campaigns
- Hands-on experience with web and email analytics platforms such as Google Analytics (GA4) and Adobe Analytics
- Experience or working knowledge of Google Tag Manager (GTM) for event and tag implementation
- Proficiency in dashboarding and reporting tools such as Power BI, Tableau, or Google Data Studio
- Familiarity with tools like Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Optimize
- Strong analytical mindset with the ability to translate digital and email performance data into actionable business insights
- Life sciences or healthcare industry experience (preferred).
Benefits
- Our culture encourages personal expression, open dialogue, and genuine connections
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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