BE
BettermileSenior Product Owner, Data & AI
Senior Product Owner for Better Planner, a data - driven logistics solution at Bettermile. Leading product vision and roadmap while collaborating across teams.
About the role
- Lead and develop the annual commercial and marketing strategy for the country, ensuring alignment with global objectives and local market opportunities.
- Analyze market trends, the competitive landscape, patient demographics, and therapy advancements to identify growth opportunities and shape product positioning.
- Define a compelling value proposition and ensure consistent messaging across all channels and customer segments.
- Contribute to global launch strategies and influence upstream marketing through local market insights and customer needs.
- Establish strong relationships with Key Opinion Leaders (KOLs), scientific societies, and other key stakeholders to build market advocacy and develop long-term strategic partnerships.
- Provide strategic recommendations to management and country leadership based on commercial performance, market intelligence, and customer feedback.
- Translate strategic plans into actionable commercial plans and campaigns, leading execution to achieve volume, revenue, and profitability targets.
- Collaborate closely with Sales teams, earning their trust and supporting them with tools, training, and insights to deliver value to customers.
- Maintain a strong field presence to gather Voice of Customer (VOC) insights and manage clinician and patient feedback loops for current and future products.
- Lead the development and execution of country launch plans, ensuring operational readiness and cross-functional alignment.
- Train internal teams, ensure regulatory compliance, and adapt marketing content to meet local regulations.
- Execute annual commercial plans and marketing campaigns, continuously monitoring performance and adjusting tactics as needed.
- Support tender management, product demand planning, and complaints coordination to ensure operational excellence.
- Plan and lead local KOL management and educational programs, local congresses, and industry events, ensuring alignment with marketing goals and stakeholder engagement.
- Collaborate with Medical Affairs and Market Access to integrate scientific initiatives with commercial strategies and support market entry or expansion.
- Manage the marketing budget and ensure efficient resource allocation in line with spending objectives.
- Provide regular reports and insights to Management and leadership, proactively recommending improvements to enhance results.
Requirements
- Bachelor’s degree in marketing, Business, or a related field preferred.
- At least 5 years of experience in global marketing and product management, with a focus on commercialization excellence, in the medical device or pharmaceutical sectors.
- Deep knowledge of the medical device and homecare markets, with the ability to leverage market dynamics, customer insights, and competitive analysis to shape actionable commercial strategies.
- Proven expertise in developing and executing successful new product launch plans.
- Strong strategic and analytical skills, capable of turning data into actionable marketing and product strategies and translating them into effective tactical plans that deliver measurable results.
- Effective collaborator with cross-functional teams, driving commercial excellence through teamwork.
- Experienced in strategic planning and execution, prioritizing initiatives, and delivering results in a fast-paced environment.
- Proficient in English, with a B2 level or higher.
Benefits
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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