Hybrid Senior Commercial Product Manager

at Dentsply Sirona

• Job title: Senior Commercial Product Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, L'Hospitalet de Llobregat, Spain

About the role

• Senior Commercial Product Manager driving marketing strategies for Dentsply Sirona's medical devices. Leading product positioning, market analysis, and cross-functional collaboration to achieve commercial goals.

Responsibilities

• Lead and develop the annual commercial and marketing strategy for the country, ensuring alignment with global objectives and local market opportunities.
• Analyze market trends, the competitive landscape, patient demographics, and therapy advancements to identify growth opportunities and shape product positioning.
• Define a compelling value proposition and ensure consistent messaging across all channels and customer segments.
• Contribute to global launch strategies and influence upstream marketing through local market insights and customer needs.
• Establish strong relationships with Key Opinion Leaders (KOLs), scientific societies, and other key stakeholders to build market advocacy and develop long-term strategic partnerships.
• Provide strategic recommendations to management and country leadership based on commercial performance, market intelligence, and customer feedback.
• Translate strategic plans into actionable commercial plans and campaigns, leading execution to achieve volume, revenue, and profitability targets.
• Collaborate closely with Sales teams, earning their trust and supporting them with tools, training, and insights to deliver value to customers.
• Maintain a strong field presence to gather Voice of Customer (VOC) insights and manage clinician and patient feedback loops for current and future products.
• Lead the development and execution of country launch plans, ensuring operational readiness and cross-functional alignment.
• Train internal teams, ensure regulatory compliance, and adapt marketing content to meet local regulations.
• Execute annual commercial plans and marketing campaigns, continuously monitoring performance and adjusting tactics as needed.
• Support tender management, product demand planning, and complaints coordination to ensure operational excellence.
• Plan and lead local KOL management and educational programs, local congresses, and industry events, ensuring alignment with marketing goals and stakeholder engagement.
• Collaborate with Medical Affairs and Market Access to integrate scientific initiatives with commercial strategies and support market entry or expansion.
• Manage the marketing budget and ensure efficient resource allocation in line with spending objectives.
• Provide regular reports and insights to Management and leadership, proactively recommending improvements to enhance results.

Requirements

• Bachelor’s degree in marketing, Business, or a related field preferred.
• At least 5 years of experience in global marketing and product management, with a focus on commercialization excellence, in the medical device or pharmaceutical sectors.
• Deep knowledge of the medical device and homecare markets, with the ability to leverage market dynamics, customer insights, and competitive analysis to shape actionable commercial strategies.
• Proven expertise in developing and executing successful new product launch plans.
• Strong strategic and analytical skills, capable of turning data into actionable marketing and product strategies and translating them into effective tactical plans that deliver measurable results.
• Effective collaborator with cross-functional teams, driving commercial excellence through teamwork.
• Experienced in strategic planning and execution, prioritizing initiatives, and delivering results in a fast-paced environment.
• Proficient in English, with a B2 level or higher.

Benefits

• Flexible working hours
• Professional development opportunities