PowerBI Specialist designing and developing dashboards for global consumer panels at Kantar. Collaborating with data engineers to ensure data integrity and providing actionable insights.
About the role
- Senior Business Intelligence Analyst ensuring data accuracy and consistency for marketing funnels at Sioux digital. Leading dashboard creation and team mentorship in a hybrid work model.
Responsibilities
- Ensure accuracy, consistency and clarity of marketing and business funnel data.
- Lead the creation/evolution of metrics and dashboards (Power BI and Looker Studio).
- Structure and validate data in BigQuery (and relational databases).
- Drive analyses that lead to action and mentor the team (mid and junior levels).
Requirements
- Senior BI experience (agency or product/marketing data-driven), with a track record of ownership of the numbers and reducing reporting errors.
- Strong analytical profile and structured logical reasoning: decompose problems, define inclusion/exclusion criteria, build rules (CASE WHEN), validate edge cases, compare database vs platform and justify each metric.
- Marketing/business metrics: CPC, CPA, ROAS, LTV, funnel/cohort, pacing/projections; critical review and reconciliation across sources.
- Advanced Power BI (tabular modeling, DAX, Power Query/M, RLS, performance optimization) and advanced Looker Studio (parameters, blends, optimizations).
- Strong BigQuery and SQL for BI: CTEs, joins, aggregations, basic window functions; creating views/tables; understanding of partitioning/clustering and efficient consumption.
- GA4 and GTM: plan measurement (events, parameters, UTMs), specify dataLayer for developers, validate (Tag Assistant/DebugView) and ensure alignment between tracking and dashboard metrics.
- Quality and governance: metrics glossary, single source of truth, automated checks (integrity/reconciliation), pre-publication audit, access control (RLS/IAM) and basic versioning.
- Practical automation: schedule light extractions/transformations (scheduled SQL, Apps Script or similar), handle timezones/currencies/late data and document the flow.
- Advanced Excel/Google Sheets (validations, functions, etc.).
- Clear, didactic communication; ability to mentor and raise the team’s level.
- Nice-to-haves: ELT with Dataform/dbt (tests: unique/not null/referential), Git and standardized documentation.
- Python (pandas) in Google Colab/Jupyter for validations, POCs and light automations.
- Google Apps Script for Workspace integrations/routines (alerts, Sheets, APIs).
- Media/CRM integration (Meta/Google/TikTok/LinkedIn × RD Station/HubSpot): join keys, daily granularity, reconciliation of currencies/timezones, deduplication and handling delays.
- FinOps in BigQuery (column pruning, correct partitioning, pre-aggregations, BI Engine) and cost/performance monitoring.
- Power BI Service (Deployment Pipelines, Tabular Editor/XMLA, governance in the Service).
- Server-side tagging, Consent Mode and MMPs (AppsFlyer/Adjust).
- Applied statistics (A/B testing, hypothesis testing) and basics of attribution models (MTA/MMM).
- English for reading and meetings when necessary.
Benefits
- Flexible benefits: choose how to allocate the benefit amount among meal voucher (VR), food allowance (VA), fuel voucher, home-office allowance, etc.;
- Health and dental insurance: it’s important to take care of your health;
- Life insurance: your safety matters to us too;
- Annual bonus: to reward your dedication throughout the year;
- Paid annual leave: because you deserve time to recharge;
- Support for courses, certifications and events: we care about your development;
- Birthday day off and a small gift;
- Alura e-learning: employees have access to a learning path to take courses for free;
- Referral program: help us find talent and earn a bonus;
- Work in a dynamic, collaborative environment with lots of learning, recognition and flexible hours;
- Hybrid work model (2 days in-office per week), based in the Berrini area.
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