Corporate Communications Specialist responsible for creating and distributing multichannel communications. Engaging employees and managing projects in a hybrid role based in McKinney, Texas.
About the role
- Senior Associate managing communications and marketing content for the Clean Power Alliance's Equitable Building Decarbonization grant. Collaborating with various stakeholders for community outreach and education initiatives.
Responsibilities
- Manage and assist with the development of communications and marketing content for a Southern California Equitable Building Decarbonization grant
- Lead the development and implementation of communications and marketing for community outreach, education, external messaging, and customer enrollment
- Develop and present detailed marketing plans to stakeholders that support goals and deliverables of the EBD DI Program
- Manage relationships with external marketing vendors, ensuring all deliverables meet CPA’s brand guidelines
- Manage the planning, execution, optimization, and documentation of paid media campaigns across traditional and digital channels
- Collect, analyze, and communicate project data, ensuring effective campaign adjustments
- Perform strategic analysis to identify trends that impact CPA’s brand and strategy
Requirements
- Candidates must have a bachelor’s degree in communications, marketing, journalism, or closely related field
- A minimum of 5 years of experience in Communications or Marketing
- Proficient with Microsoft Office Suite and data visualization tools, or related software
- Ability to act with integrity, professionalism, and confidentiality
- Ability to fully own tasks and processes with minimal oversight
- Ability to handle multiple priorities to meet deadlines and escalate key issues
- Ability to lead and coordinate marketing strategies for the Equitable Building Decarbonization Program
- Proficiency in analyzing market data, consumer behavior, and campaign and website performance such as Google Analytics, paid media, and email results
- Experience in developing various program marketing content for webpages, videos, and paid media assets that encourage participation
- Experience with Google analytics, social media, and media monitoring analytics
- Experience with MailChimp, Survey Monkey, and Tableau preferred
Benefits
- health care
- a 401(k)-like match program
- paid vacation
- sick leave
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