Brand Manager for White Claw portfolio at Richmond, focused on broadening availability and enhancing brand visibility in Ireland.
About the role
- Senior Associate Brand Manager for Whimzees driving growth in pet oral care category. Collaborating with cross-functional teams to translate consumer insights into actionable strategies.
Responsibilities
- Responsible for driving the growth of one of Wellness Pets most exciting businesses
- Translate insights into strategies, lead cross-functional projects, and deliver initiatives that strengthen Whimzees role in the pet oral care category
- Establish and maintain a deep, working-level knowledge of consumer, category, brand, and products
- Leverage multiple sources of data to report on brand performance and category trends
- Identify new opportunity areas for the dog food business
- Lead cross-functional teams and projects to execute new item launches and go-to-market plans
- Support development and execution of annual brand plans including marketing campaigns and product launches
- Drive continuous growth and improvement for the dog food business and yourself
Requirements
- A minimum of 2 years of post-MBA CPG Brand Management experience or 3+ years of CPG Brand Management experience for candidates without an MBA
- Proven analytical skills and a strategic mindset
- Proficient in Nielsen or IRI
- Strong creative eye and experience in packaging and marketing asset creation
- Experience and proven ability to lead, influence, and collaborate with cross-functional teams
- Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities
Benefits
- Best-in-class benefits package
- Warm and welcoming environment
- Professional growth opportunities
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