Digital Marketing Specialist driving Würth's digital strategy and improving online platforms' performance. Collaborating across departments and analyzing data to enhance customer experience.
About the role
- Segment Marketing Manager leading marketing strategy for law firm's customer segments. Focused on customer engagement and integrated campaigns at Litera, a leader in legal tech innovation.
Responsibilities
- Develop and execute comprehensive marketing strategies for assigned customer segments.
- Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
- Create segment-specific messaging, positioning, and thought leadership content.
- Partner with Product Marketing to align product value propositions with industry relevance.
- Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
- Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
- Build relationships with industry associations, partners, and thought leaders within the segment.
- Track and report on key metrics including segment pipeline growth, market share, and customer engagement.
Requirements
- 5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
- Strong understanding of customer segmentation, industry trends, and buyer personas.
- Proven success in developing go-to-market strategies tailored to specific industries or verticals.
- Excellent storytelling, messaging, and content creation skills.
- Ability to partner cross-functionally with Product, Sales, and Demand Gen teams.
- Experience in campaign development, event marketing, and account-based marketing (ABM).
- Data-driven mindset with the ability to measure and optimize marketing impact.
Benefits
- Health insurance
- Retirement savings plans
- Generous paid time off
- Supportive work-life balance
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