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Gilead SciencesSenior Manager, Marketing Sciences
Sr. Manager, Data Science at Gilead leading data science initiatives across therapeutic areas. Collaborating with stakeholders to drive strategic value and innovation in healthcare data analytics.
About the role
- Develop and execute comprehensive marketing strategies for assigned customer segments.
- Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
- Create segment-specific messaging, positioning, and thought leadership content.
- Partner with Product Marketing to align product value propositions with industry relevance.
- Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
- Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
- Build relationships with industry associations, partners, and thought leaders within the segment.
- Track and report on key metrics including segment pipeline growth, market share, and customer engagement.
Requirements
- 5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
- Strong understanding of customer segmentation, industry trends, and buyer personas.
- Proven success in developing go-to-market strategies tailored to specific industries or verticals.
- Excellent storytelling, messaging, and content creation skills.
- Ability to partner cross-functionally with Product, Sales, and Demand Gen teams.
- Experience in campaign development, event marketing, and account-based marketing (ABM).
- Data-driven mindset with the ability to measure and optimize marketing impact.
Benefits
- Health insurance
- Retirement savings plans
- Generous paid time off
- Supportive work-life balance
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