Regional Sales Manager responsible for leading CPG sales at Heartland across the Central U.S. region, focusing on retailer engagement and sales agency leadership.
About the role
- Sales Manager leading inside and outside sales at Pacific Health Group, focused on community-based health services and member engagement through strategic partnerships.
Responsibilities
- Lead, coach, and manage both the Inside Sales (OTMs) and Street Outreach (Outside Sales) teams.
- Establish clear goals, KPIs, and accountability structures for both departments.
- Conduct performance reviews, training sessions, and regular team meetings focused on skill development and motivation.
- Foster collaboration across departments to ensure outreach and community efforts align with PHG’s mission and enrollment targets.
- Oversee call-based and digital outreach campaigns focused on health plan–assigned member rosters.
- Develop and implement retargeting sequences and workflows to re-engage members who were previously unresponsive or partially enrolled.
- Design outreach scripts, campaign messaging, and workflows that align with health plan guidelines and PHG’s values.
- Track metrics such as call volume, engagement rates, conversion ratios, and monthly targets.
- Collaborate with OTMs to optimize messaging, address member barriers, and improve communication efficiency.
- Manage the Street Outreach Team responsible for in-person, community-based engagement.
- Build and sustain referral channels through Community-Based Organizations (CBOs), faith-based groups, shelters, and other partner networks.
- Identify and cultivate partnerships that support member acquisition and retention goals.
- Oversee field presence at events, fairs, community centers, housing facilities, and clinics.
- Encourage and guide the team to host and attend events that strengthen PHG’s brand visibility and community trust.
- Track performance through partnership outcomes, event-generated leads, and conversion metrics.
- Develop annual and quarterly sales strategies for both departments based on member data, health plan priorities, and community insights.
- Collaborate with the analytics and operations teams to refine lead targeting and sequencing.
- Ensure all outreach activities are documented accurately in CRM systems (e.g., Monday.com or similar).
- Prepare monthly performance reports and deliver insights to leadership regarding campaign performance, outreach ROI, and partnership outcomes.
- Represent Pacific Health Group at key meetings, community events, and partnership gatherings.
- Build and maintain strong relationships with health plans, CBOs, and local leaders to expand PHG’s reach.
- Support partnership onboarding and collaboration efforts with internal operations and contracting teams.
Requirements
- Proven leadership and team management capabilities.
- Excellent communication and interpersonal relationship-building skills.
- Strategic, analytical, and results-oriented mindset.
- Strong organizational and problem-solving abilities
- Proficiency with Google Workspace (Docs, Sheets, Drive, Calendar, Meet).
- Experience with CRM and project management tools (e.g., Monday.com, Salesforce).
- Knowledge of workflow automation and call campaign management preferred.
- 5+ years in sales, outreach, or business development (healthcare or related industry preferred).
- Proven experience managing inside and outside sales or outreach teams.
- Demonstrated success in achieving sales or engagement targets.
- Bachelor’s degree in Business, Healthcare Administration, Marketing, or a related field (preferred).
Benefits
- 160 Hours of Paid Time Off (PTO)
- 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
- 4 Paid Volunteer Hours per Month to support causes you care about
- Bereavement Leave, including Fur Baby Bereavement
- 90% Employer-paid Employee-Only Medical Benefits
- Flexible Spending Account (FSA)
- Short-Term & Long-Term Disability | AD&D
- Employee Assistance Program (EAP)
- 401(k) with Company Match
- Monthly Stipend
- Opportunities for professional development and internal growth
- Employee Discounts via Great Work Perks and Perks at Work
- Quarterly In-Person Events
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