Retention & Engagement Analyst developing insights and processes to influence subscriber behavior. Collaborating with data, analytics, and marketing teams to enhance engagement and retention efforts.
Responsibilities
Extract, clean, and analyse data from multiple sources using SQL and Excel (or similar tools).
Conduct quantitative and qualitative analyses of subscriber engagement, retention, and churn patterns.
Measure and optimise CRM campaigns and A/B tests, leveraging platforms such as Braze, Amplitude and GCP.
Create executive-ready presentations and reports that clearly communicate insights and recommendations.
Build and maintain dashboards, trackers, and KPI reports to monitor performance and business health.
Collaborate with stakeholders to translate business questions into actionable analyses and insights.
Manage stakeholder communication, ensuring Retention & Engagement priorities are understood across the business.
Requirements
Proficiency in SQL and Excel is a must, including advanced functions, pivot tables, and modelling.
Strong analytical skills with the ability to uncover insights and craft compelling data stories.
Skilled in building clear, impactful presentations for leadership and non-technical audiences.
Hands-on experience with engagement and data platforms such as Braze, Amplitude, mParticle, Tableau, and GCP.
Understanding of CRM analytics, lifecycle marketing, and subscription KPIs is a plus.
Comfortable working in a fast-paced environment with multiple priorities.
Collaborative, curious, and solutions-oriented mindset.
Strong attention to detail and commitment to excellence in every deliverable.
Energised by working in global teams and learning from diverse markets and cultures.
Must be fluent in English with excellent oral and writing skills. Additional European language capabilities are a plus.
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