Hybrid Retention & Engagement Optimisation Analyst

Posted last month

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About the role

  • Extract, clean, and analyse data from multiple sources using SQL and Excel (or similar tools).
  • Conduct quantitative and qualitative analyses of subscriber engagement, retention, and churn patterns.
  • Measure and optimise CRM campaigns and A/B tests, leveraging platforms such as Braze, Amplitude and GCP.
  • Create executive-ready presentations and reports that clearly communicate insights and recommendations.
  • Build and maintain dashboards, trackers, and KPI reports to monitor performance and business health.
  • Collaborate with stakeholders to translate business questions into actionable analyses and insights.
  • Manage stakeholder communication, ensuring Retention & Engagement priorities are understood across the business.

Requirements

  • Proficiency in SQL and Excel is a must, including advanced functions, pivot tables, and modelling.
  • Strong analytical skills with the ability to uncover insights and craft compelling data stories.
  • Skilled in building clear, impactful presentations for leadership and non-technical audiences.
  • Hands-on experience with engagement and data platforms such as Braze, Amplitude, mParticle, Tableau, and GCP.
  • Understanding of CRM analytics, lifecycle marketing, and subscription KPIs is a plus.
  • Comfortable working in a fast-paced environment with multiple priorities.
  • Collaborative, curious, and solutions-oriented mindset.
  • Strong attention to detail and commitment to excellence in every deliverable.
  • Energised by working in global teams and learning from diverse markets and cultures.
  • Must be fluent in English with excellent oral and writing skills. Additional European language capabilities are a plus.

Job title

Retention & Engagement Optimisation Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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