Business Planning Analyst aligning divisional initiatives with ministry objectives in Alberta's justice system. Delivering planning, reporting, and operational support with a focus on continuous improvement.
About the role
- Retention & Engagement Analyst developing insights and processes to influence subscriber behavior. Collaborating with data, analytics, and marketing teams to enhance engagement and retention efforts.
Responsibilities
- Extract, clean, and analyse data from multiple sources using SQL and Excel (or similar tools).
- Conduct quantitative and qualitative analyses of subscriber engagement, retention, and churn patterns.
- Measure and optimise CRM campaigns and A/B tests, leveraging platforms such as Braze, Amplitude and GCP.
- Create executive-ready presentations and reports that clearly communicate insights and recommendations.
- Build and maintain dashboards, trackers, and KPI reports to monitor performance and business health.
- Collaborate with stakeholders to translate business questions into actionable analyses and insights.
- Manage stakeholder communication, ensuring Retention & Engagement priorities are understood across the business.
Requirements
- Proficiency in SQL and Excel is a must, including advanced functions, pivot tables, and modelling.
- Strong analytical skills with the ability to uncover insights and craft compelling data stories.
- Skilled in building clear, impactful presentations for leadership and non-technical audiences.
- Hands-on experience with engagement and data platforms such as Braze, Amplitude, mParticle, Tableau, and GCP.
- Understanding of CRM analytics, lifecycle marketing, and subscription KPIs is a plus.
- Comfortable working in a fast-paced environment with multiple priorities.
- Collaborative, curious, and solutions-oriented mindset.
- Strong attention to detail and commitment to excellence in every deliverable.
- Energised by working in global teams and learning from diverse markets and cultures.
- Must be fluent in English with excellent oral and writing skills. Additional European language capabilities are a plus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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