General Manager leading a client - based profit center responsible for team performance and client relationships in the supply chain sector.
About the role
- Lead strategy, execution and optimization of paid digital campaigns for Decathlon Colombia. Drive traffic, ROI, and reporting across SEM, social, and programmatic channels.
Responsibilities
- Orquestar, ejecutar y optimizar campañas de marketing digital integrales para generar tráfico de calidad y maximizar la rentabilidad de la inversión publicitaria.
- Diseñar y ejecutar la estrategia integral para campañas pagas incluyendo SEM, programática, social media ads, display y video.
- Gestionar y coordinar proyectos de campaña como punto central de contacto entre equipos internos (gestión y solicitud de contenidos, Social Media, E-commerce) y agencias externas.
- Realizar seguimiento y análisis de datos de campañas para identificar oportunidades de mejora y optimizar métricas (CPM, CPC, CPA).
- Administrar y optimizar presupuestos y recursos para maximizar el retorno de inversión por canal.
- Generar y presentar informes sobre resultados de campañas, comunicar logros, aprendizajes y recomendaciones a stakeholders.
Requirements
- Formación: Profesional con estudios en mercadeo, comunicación, marketing o áreas afines.
- Experiencia Técnica: Sólidos conocimientos en Meta Ads, Tiktok Ads, Google Ads y Amplitude.
- Habilidades Blandas: gran sentido estratégico, capacidad de organización, priorización, creatividad, y enfoque en la colaboración y aprendizaje continuo.
Benefits
- Salario competitivo.
- Flexibilidad horaria.
- Oportunidad de ser accionista.
- Descuento exclusivo para colaboradores.
- Un ambiente de trabajo vibrante garantizando tu Bienestar Integral.
- Deporte en equipo.
- Formación continua.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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