Research Analyst supporting CBC’s Digital Strategy by analyzing audience data and performance metrics. Collaborating with a multidisciplinary team to deliver actionable insights for digital products and services.
Responsibilities
Analysis of syndicated audience data such as Comscore.
Analysis of CBC’s Digital Products performance using data sources such as Adobe Analytics and Amplitude.
Analysis of Social Media and Off-Platform Services analytics tools.
Creating visually compelling data summaries and presentations.
Producing and maintaining dashboards for reporting.
Requirements
Post-secondary degree in a field with a strong analytical component.
Minimum of 3 years of relevant digital experience.
Comprehensive and in-depth knowledge of the media environment and knowledge of the technical aspects of audience measurement is essential.
Strong quantitative, analytical skills and the ability to read, interpret and manipulate all forms of available industry audience measurement data.
Demonstrated expertise of digital analytics software, Adobe Analytics and Amplitude.
Experience using Comscore to measure online competitive performance.
High proficiency in Google Docs, Google Data Studio (Looker), Excel, PowerPoint, Azure Databricks, as well as PowerBI.
Experience with developing and monitoring digital dashboards and automated reports to track performance.
Demonstrated experience using SQL and/or other data query languages.
Demonstrated competency in creating compelling presentations of data trends and research insights; data visualisation skills are essential.
Ability to quickly learn new tools and technologies and disseminate information to stakeholders, often in non-technical language.
Benefits
Must be able to deal diplomatically with confidential, proprietary and sensitive issues both inside and outside the CBC
Experience with off-platform analytics tools like YouTube Analytics, iTunes, Spotify, Roku, etc.
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