Hybrid Regional Marketing Manager

Posted 3 weeks ago

Apply now

About the role

  • Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams
  • Align programs to quarterly goals and key personas across technical and business decision-makers
  • Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
  • Own the full lifecycle of regional programs from planning to execution and performance reporting
  • Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
  • Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences
  • Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
  • Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
  • Stay current on MSP market trends, buyer behaviors, and the competitive landscape
  • Act as the day-to-day marketing contact for MSP sales leaders
  • Deliver enablement materials, event briefs, and consistent updates to support alignment, readiness, and follow-through
  • Champion customer engagement by identifying and activating MSP advocates for speaking opportunities, panels, and peer learning experiences
  • Support long-term community programs such as User Groups and Advisory Boards
  • Track and report on campaign performance, pipeline contribution, and ROI on a regular cadence
  • Share insights and optimizations with key stakeholders to drive continuous improvement

Requirements

  • Experience marketing to the MSPs ecosystem is required
  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 4+ years of experience in B2B SaaS marketing, with at least 2 years focused on demand generation, partner/channel marketing, or field programs
  • Deep understanding of the MSP business model and how to build trust-based, long-term marketing relationships that go beyond transactional engagement
  • Proven ability to create and execute multi-touch campaigns across ABM, events, email, and digital, owning full program delivery
  • Confident leading high-impact field programs, including executive events, sponsorships, and activations with 100+ attendees
  • Known for building strong cross-functional alignment with sales, PMM, community, and business development teams
  • Data-literate and ROI-driven
  • Skilled in Salesforce, Pardot, Salesloft, Tableau, and Asana
  • Thrive in fast-paced, high-growth environments
  • Open to travel up to 40%

Benefits

  • medical, dental, and vision insurance
  • 401(k) plan
  • unlimited PTO
  • opportunity for growth and advancement

Job title

Regional Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$100,000 - $140,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job