Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams
Align programs to quarterly goals and key personas across technical and business decision-makers
Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
Own the full lifecycle of regional programs from planning to execution and performance reporting
Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences
Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
Stay current on MSP market trends, buyer behaviors, and the competitive landscape
Act as the day-to-day marketing contact for MSP sales leaders
Deliver enablement materials, event briefs, and consistent updates to support alignment, readiness, and follow-through
Champion customer engagement by identifying and activating MSP advocates for speaking opportunities, panels, and peer learning experiences
Support long-term community programs such as User Groups and Advisory Boards
Track and report on campaign performance, pipeline contribution, and ROI on a regular cadence
Share insights and optimizations with key stakeholders to drive continuous improvement
Requirements
Experience marketing to the MSPs ecosystem is required
Bachelor’s degree in Marketing, Business Administration, or a related field
4+ years of experience in B2B SaaS marketing, with at least 2 years focused on demand generation, partner/channel marketing, or field programs
Deep understanding of the MSP business model and how to build trust-based, long-term marketing relationships that go beyond transactional engagement
Proven ability to create and execute multi-touch campaigns across ABM, events, email, and digital, owning full program delivery
Confident leading high-impact field programs, including executive events, sponsorships, and activations with 100+ attendees
Known for building strong cross-functional alignment with sales, PMM, community, and business development teams
Data-literate and ROI-driven
Skilled in Salesforce, Pardot, Salesloft, Tableau, and Asana
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