Marketing Strategy Manager driving customer insights for Baldwin Richardson Foods. Collaborating with cross - functional teams to analyze market conditions and support strategic planning in foodservice and retail.
About the role
- Regional Marketing Manager executing marketing strategies and campaigns for business growth in the DACH region. Collaborating with sales to generate leads and optimize performance.
Responsibilities
- Plan and execute field marketing integrated programs (either by Mitel or in collaboration with Mitel partners) using a broad mix of tactics including web, email, webinars, events, content syndication, search, direct mail, social media, blogs and other channels
- Jointly plan and execute annual and quarterly marketing plans and activities with Channel Partners in the respective region, with quarterly reviews (in close cooperation with Sales)
- Collaborate on the development of integrated marketing programs to help achieve lead, pipeline and revenue goals and to support major platform launches, global sales promotions, and corporate initiatives
- Translate, write and review copy (primarily from English)
- Manage budget and reseller funding administration and planning
- Proactively inform Sales about marketing developments, activities and results
- Work closely with key stakeholders including Demand Generation, Sales, Channel Partner Marketing and subject matter experts to develop assets and content for campaigns
- Serve as the day-to-day contact for marketing initiatives and progress with the regional sales team and Mitel partners
- Create campaigns and reports in Salesforce and the marketing automation platform, including setting up and optimizing campaigns; track and monitor marketing program performance and ROI
Requirements
- Bachelor’s degree in business, marketing or equivalent experience
- Minimum 5 years of relevant marketing experience (preferably, but not required, in a B2B organization), ideally including campaigns/lead generation, ABM, marketing automation (e.g., Marketo) and Salesforce
- Fluent in German and English; French is a plus
- Strong attention to detail, organizational skills, ability to prioritize and manage time effectively
- Ability to work effectively at all levels of the organization, and to work independently as well as part of a team
- Strong verbal and written communication skills
- Data-driven, analytical and constructive mindset
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
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Not specified
Degree requirement
Tech skills
Location requirements
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