Quantitative Analytics Group Manager guiding marketing investment strategies at PNC. Responsible for optimizing budgets and aligning with enterprise growth objectives.
Responsibilities
Lead the development and execution of marketing budget allocation strategies across all products and channels
Partner with Finance, Product, and Marketing teams to ensure optimal ROI on marketing spend
Own budget planning process across entire Marketing organization
Create and maintain standardized valuation methodologies
Align valuation models across product lines to ensure consistency and comparability
Integrate customer lifetime value (CLV), acquisition cost, and funnel metrics into valuation frameworks
Provide strategic guidance on marketing investment decisions using valuation insights
Present recommendations to senior leadership and influence enterprise-level budget planning
Monitor and report on the effectiveness of marketing investments and adjust strategies accordingly
Collaborate with Product, Finance, and Marketing teams to align on goals and execution
Serve as a thought leader in marketing analytics and investment strategy across the organization
Requirements
10+ years of experience in marketing analytics, investment strategy, or financial planning within a large organization
Bachelor’s degree in engineering, Marketing, Finance, Economics, or related field; MBA or advanced degree preferred
Familiarity with marketing attribution models and media mix modeling
Proficiency in data visualization (e.g., Tableau, Power BI) and analytical (e.g. SQL, R, Python) tools and software
Ability to translate complex data into actionable insights for non-technical audiences
Experience managing, leading, and empowering analytical teams
Proven track record of leading cross-functional initiatives and driving measurable business outcomes
Expertise in marketing performance metrics, financial modeling, and valuation techniques
Strong communication and presentation skills with executive-level stakeholders
Experience in financial services or regulated industries is a plus
Benefits
medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
8 occasional absence days each year
between 15 to 25 vacation days each year, depending on career level and years of service
Job title
Quantitative Analytics Group Manager – Marketing Investment Decisions and Valuations
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