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Hybrid Quantitative Analytics Group Manager – Marketing Investment Decisions and Valuations
Posted 4 months ago
About the role
- Quantitative Analytics Group Manager guiding marketing investment strategies at PNC. Responsible for optimizing budgets and aligning with enterprise growth objectives.
Responsibilities
- Lead the development and execution of marketing budget allocation strategies across all products and channels
- Partner with Finance, Product, and Marketing teams to ensure optimal ROI on marketing spend
- Own budget planning process across entire Marketing organization
- Create and maintain standardized valuation methodologies
- Align valuation models across product lines to ensure consistency and comparability
- Integrate customer lifetime value (CLV), acquisition cost, and funnel metrics into valuation frameworks
- Provide strategic guidance on marketing investment decisions using valuation insights
- Present recommendations to senior leadership and influence enterprise-level budget planning
- Monitor and report on the effectiveness of marketing investments and adjust strategies accordingly
- Collaborate with Product, Finance, and Marketing teams to align on goals and execution
- Serve as a thought leader in marketing analytics and investment strategy across the organization
Requirements
- 10+ years of experience in marketing analytics, investment strategy, or financial planning within a large organization
- Bachelor’s degree in engineering, Marketing, Finance, Economics, or related field; MBA or advanced degree preferred
- Familiarity with marketing attribution models and media mix modeling
- Proficiency in data visualization (e.g., Tableau, Power BI) and analytical (e.g. SQL, R, Python) tools and software
- Ability to translate complex data into actionable insights for non-technical audiences
- Experience managing, leading, and empowering analytical teams
- Proven track record of leading cross-functional initiatives and driving measurable business outcomes
- Expertise in marketing performance metrics, financial modeling, and valuation techniques
- Strong communication and presentation skills with executive-level stakeholders
- Experience in financial services or regulated industries is a plus
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 8 occasional absence days each year
- between 15 to 25 vacation days each year, depending on career level and years of service
Job title
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