BA
BarkleySVP, Direct Investments
Senior Vice President driving vision and operational excellence for Direct Investments at BarkleyOKRP. Leading large investment teams with a focus on Local Media Markets across the US.
PN
Hybrid Quantitative Analytics Group Manager – Marketing Investment Decisions and Valuations
Posted last month
About the role
- Lead the development and execution of marketing budget allocation strategies across all products and channels
- Partner with Finance, Product, and Marketing teams to ensure optimal ROI on marketing spend
- Own budget planning process across entire Marketing organization
- Create and maintain standardized valuation methodologies
- Align valuation models across product lines to ensure consistency and comparability
- Integrate customer lifetime value (CLV), acquisition cost, and funnel metrics into valuation frameworks
- Provide strategic guidance on marketing investment decisions using valuation insights
- Present recommendations to senior leadership and influence enterprise-level budget planning
- Monitor and report on the effectiveness of marketing investments and adjust strategies accordingly
- Collaborate with Product, Finance, and Marketing teams to align on goals and execution
- Serve as a thought leader in marketing analytics and investment strategy across the organization
Requirements
- 10+ years of experience in marketing analytics, investment strategy, or financial planning within a large organization
- Bachelor’s degree in engineering, Marketing, Finance, Economics, or related field; MBA or advanced degree preferred
- Familiarity with marketing attribution models and media mix modeling
- Proficiency in data visualization (e.g., Tableau, Power BI) and analytical (e.g. SQL, R, Python) tools and software
- Ability to translate complex data into actionable insights for non-technical audiences
- Experience managing, leading, and empowering analytical teams
- Proven track record of leading cross-functional initiatives and driving measurable business outcomes
- Expertise in marketing performance metrics, financial modeling, and valuation techniques
- Strong communication and presentation skills with executive-level stakeholders
- Experience in financial services or regulated industries is a plus
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 8 occasional absence days each year
- between 15 to 25 vacation days each year, depending on career level and years of service
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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