Hybrid Product Marketing Manager – Supply Chain Solutions

Posted 2 months ago

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About the role

  • Product Marketing Manager focusing on Supply Chain at Lobster, a data-driven software company. Positioning products, driving marketing strategies, and collaborating with sales teams.

Responsibilities

  • Develop and implement compelling product positioning and messaging strategies that resonate with our target audience in the supply chain and logistics sectors
  • Conduct detailed analyses of market trends, customer needs, and competitive activity
  • Create and maintain targeted materials such as web content and presentations
  • Work closely with the sales team to develop compelling go-to-market strategies that clearly communicate the benefits of our solutions
  • Identify and develop compelling customer success stories
  • Develop and execute go-to-market plans
  • Collaborate closely with stakeholders to ensure all announcements are effectively communicated both internally and externally, and monitor the success of each product launch
  • Partner closely with product management, sales, and design teams to ensure optimal positioning of our solutions
  • Plan and execute targeted, creative marketing campaigns, webinars, and events to increase visibility of our solutions

Requirements

  • Minimum 5 years of experience in product marketing, solution marketing, or product management
  • Deep knowledge of supply chain and logistics processes, including industry trends and customer requirements
  • Proven ability to develop and implement effective go-to-market strategies while translating complex technical supply chain solutions into clear, compelling, customer-focused value messages
  • Experience working with ERP or other enterprise software vendors and integration environments is a strong plus — especially with an understanding of how SaaS solutions fit into broader enterprise ecosystems
  • Excellent communication skills, including creating persuasive content and translating complex concepts for diverse audiences; fluent in German and English

Benefits

  • Flexible work-from-home options
  • Modern offices in Germany and the Netherlands
  • Personal learning and development budget
  • Up to 20 days of remote work per year from any EU country
  • Company pension plan
  • 30 days of annual leave per year
  • Location-specific benefits packages (your recruiter will provide more details during your first interview)
  • Company-sponsored business travel

Job title

Product Marketing Manager – Supply Chain Solutions

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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