Product Marketing Manager focusing on Supply Chain at Lobster, a data-driven software company. Positioning products, driving marketing strategies, and collaborating with sales teams.
Responsibilities
Develop and implement compelling product positioning and messaging strategies that resonate with our target audience in the supply chain and logistics sectors
Conduct detailed analyses of market trends, customer needs, and competitive activity
Create and maintain targeted materials such as web content and presentations
Work closely with the sales team to develop compelling go-to-market strategies that clearly communicate the benefits of our solutions
Identify and develop compelling customer success stories
Develop and execute go-to-market plans
Collaborate closely with stakeholders to ensure all announcements are effectively communicated both internally and externally, and monitor the success of each product launch
Partner closely with product management, sales, and design teams to ensure optimal positioning of our solutions
Plan and execute targeted, creative marketing campaigns, webinars, and events to increase visibility of our solutions
Requirements
Minimum 5 years of experience in product marketing, solution marketing, or product management
Deep knowledge of supply chain and logistics processes, including industry trends and customer requirements
Proven ability to develop and implement effective go-to-market strategies while translating complex technical supply chain solutions into clear, compelling, customer-focused value messages
Experience working with ERP or other enterprise software vendors and integration environments is a strong plus — especially with an understanding of how SaaS solutions fit into broader enterprise ecosystems
Excellent communication skills, including creating persuasive content and translating complex concepts for diverse audiences; fluent in German and English
Benefits
Flexible work-from-home options
Modern offices in Germany and the Netherlands
Personal learning and development budget
Up to 20 days of remote work per year from any EU country
Company pension plan
30 days of annual leave per year
Location-specific benefits packages (your recruiter will provide more details during your first interview)
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