Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
GS
Hybrid Product Marketing Manager
Posted 3 weeks ago
About the role
- Conduct an audit of existing materials and messaging.
- Deliver an initial set of prioritized assets.
- Propose a marketing roadmap aligned with business priorities.
- Design and maintain a sales enablement system: pitch decks, one-pagers, case studies, etc.
- Create a library of messages and key talking points by customer segment, with a quarterly update process.
- Align materials and messaging with Sales, Customer Success, and Executive teams.
- Define customer journeys, key messages per persona, and acquisition/upsell strategies for the Waste & Safety offerings.
- Build a robust messaging framework validated by internal stakeholders.
- Develop a 12-month strategic marketing plan integrated with the company repositioning.
- Launch a communication campaign for existing customers: newsletters, webinars, personalized sessions.
- Ensure that 80% of historical customers understand the evolution of our offering.
Requirements
- You have 5 to 10 years of experience in strategic marketing or B2B/B2G communications.
- You have worked in an agency, consulting firm, or an organization serving public or institutional clients.
- You have led repositioning projects or product launches in a complex environment.
- You understand the challenges of local authorities and public institutions (or have a strong interest in this area).
- You are strategic, structured, autonomous, with a strong sense of impact and cross-functional collaboration.
Benefits
- Hybrid in Paris: 3 days in the office, 2 remote days per week
- Executive contract and RTT (between 8 and 12 days off per year depending on the public holidays of the current year)
- A Mac or PC according to your preference
- 60% coverage of meal vouchers worth €9 per working day
- €50 per month training budget contribution
- Comprehensive health insurance (Alan)
- Offices located in central Paris (3rd arrondissement)
- Annual offsite with the whole team and numerous company events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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