Hybrid Product Marketing Manager

at Georgia State University Department of Health Sciences

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Paris, France

About the role

• Product Marketing Manager needed for a scale-up focusing on urban security solutions. Key role in Sales Enablement and marketing transformation in a B2B context.

Responsibilities

• Conduct an audit of existing materials and messaging.
• Deliver an initial set of prioritized assets.
• Propose a marketing roadmap aligned with business priorities.
• Design and maintain a sales enablement system: pitch decks, one-pagers, case studies, etc.
• Create a library of messages and key talking points by customer segment, with a quarterly update process.
• Align materials and messaging with Sales, Customer Success, and Executive teams.
• Define customer journeys, key messages per persona, and acquisition/upsell strategies for the Waste & Safety offerings.
• Build a robust messaging framework validated by internal stakeholders.
• Develop a 12-month strategic marketing plan integrated with the company repositioning.
• Launch a communication campaign for existing customers: newsletters, webinars, personalized sessions.
• Ensure that 80% of historical customers understand the evolution of our offering.

Requirements

• You have 5 to 10 years of experience in strategic marketing or B2B/B2G communications.
• You have worked in an agency, consulting firm, or an organization serving public or institutional clients.
• You have led repositioning projects or product launches in a complex environment.
• You understand the challenges of local authorities and public institutions (or have a strong interest in this area).
• You are strategic, structured, autonomous, with a strong sense of impact and cross-functional collaboration.

Benefits

• Hybrid in Paris: 3 days in the office, 2 remote days per week
• Executive contract and RTT (between 8 and 12 days off per year depending on the public holidays of the current year)
• A Mac or PC according to your preference
• 60% coverage of meal vouchers worth €9 per working day
• €50 per month training budget contribution
• Comprehensive health insurance (Alan)
• Offices located in central Paris (3rd arrondissement)
• Annual offsite with the whole team and numerous company events