Lead strategic planning for beauty sector accounts at W3haus. Collaborating across teams to drive integrated campaigns and brand positioning.
Responsibilities
The person will be responsible for leading the strategic thinking for a beauty-sector account, covering both B2B and B2C fronts and multiple product lines.
Translate business objectives into clear, creative strategies.
Lead planning for sub-brands and product lines, combining data, culture and consumer behavior into relevant solutions.
Orchestrate integrated campaigns and projects that connect brands to contemporary culture.
Ensure consistency across messaging, target audiences and products.
Work in partnership with Creative, Media, BI, Social and Content teams.
Ensure strategic cohesion and measurable impact on results.
Play an active role in performance analysis, turning insights into practical actions.
Develop talent, foster co-creation and strengthen the agency's strategic culture.
Requirements
Proven experience in agencies as a Planning Manager or in a similar strategic role.
Strong ability to synthesize information, tell compelling stories and build persuasive arguments.
Business acumen, intellectual curiosity and contemporary cultural awareness.
Collaborative, autonomous and results-oriented profile.
Excellent verbal and written communication skills.
Familiarity with tools such as Kantar, Nielsen and social listening platforms.
Experience with branding, campaigns, content, digital and performance.
Nice to have:
Experience with beauty brands.
A keen eye for consumer behavior, fashion and lifestyle.
Experience managing simultaneous campaigns and 360° thinking.
Benefits
Meal and food allowance
Health insurance
Dental insurance
Day off
Gympass
Childcare assistance
Pet assistance
Fuel allowance
Home office allowance
Education reimbursement
E-learning – Stefanini Academy with a variety of courses
Mentoring – Mentoring platform (an opportunity to meet people, develop skills and share experiences)
Discounts at institutions for undergraduate, postgraduate, language courses and other training
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