CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Plan, create and execute activation campaigns aligned with the brand's promotional plan, ensuring consistency and impact.
- Manage and activate the Outlet channel, ensuring its relevance within the overall product strategy.
- Develop supporting assets for campaigns that complement the activation storytelling.
- Build partnership and brand relationship strategies, identifying synergies for joint activations and strategic collaborations.
- Monitor and analyze campaign performance metrics, proposing optimizations to maximize results.
- Coordinate projects and ensure alignment with internal and external stakeholders.
Requirements
- Experience in product marketing, trade marketing, brand activation or related areas.
- Experience planning and executing promotional campaigns.
- Experience managing sales channels (including Outlet).
- Proven track record in developing campaign materials or supporting assets.
- Experience building strategic partnerships and managing brand relationships.
- Experience with data analysis and measuring campaign performance.
Benefits
- Profit-sharing based on achievement of targets (starting from 1 monthly salary per year)
- Flexible Meal and Food Vouchers
- Transportation voucher
- Health insurance through SulAmérica
- Dental insurance through Odontoprev
- Sou'L program (psychological health and wellbeing program)
- Legal, financial and psychological counseling
- Total Pass
- Life insurance
- Birthday day off
- Celebration allowance and gift voucher in the birthday month
- Up to 40% discount in our stores and up to 50% discount at our SPAs
- Partnership with the Elleve platform offering exclusive discounts at various educational institutions
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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