About the role

MarTech Lead responsible for optimizing the marketing tech stack for DTC growth in Germany. Focused on tracking, data analysis, and project management in a hybrid work environment.

Responsibilities

This role combines technical expertise, project management and business acumen with a focus on optimizing our marketing technology stack for our growing Direct-to-Consumer (DTC) business.
Ownership of our DTC marketing platform and the seamless integration of its components, including connections to other systems.
Managing tracking and A/B testing strategies and leading end-to-end initiatives.
Responsible for tracking, tagging, data analysis and reporting with a clear focus on increasing our digital presence, customer acquisition and conversion.
Working with APIs, providing technical support and delivering training.
Strengthening data literacy within the team.
Ensuring data availability for performance measurement and further BI analyses.
Developing robust testing, debugging and quality assurance processes and ensuring their consistent implementation to prevent errors on DTC websites.
Collaborating with Customer Acquisition, CRO, SEO and CRM teams to optimize e-commerce websites for performance, SEO and conversion rate while adhering to best practices and coding standards.
Managing and providing critical oversight of agency partners during implementation of website-specific developments and changes.

Proven track record as a developer in e-commerce technologies, with experience implementing and maintaining online stores.
Experience scaling core e-commerce processes, such as automated ad serving, is a plus.
Experience implementing and managing server-side tracking and tagging (e.g., Matomo or Google Tag Manager).
Solid knowledge of common e-commerce platforms such as Shopify and the underlying web technologies, especially JavaScript, including personalization and API integration.
Understanding of data generation and analysis across the entire online customer journey and its technical foundations.
Balanced mix of intellect and emotional intelligence, with the ability to collaborate effectively across departments.
Willingness to learn new and emerging technologies in the MarTech space and beyond.
Entrepreneurial mindset, ownership and a hands-on attitude — you can turn an idea into a project and work independently with minimal guidance.

30 paid vacation days — which you can take in coordination with your manager at times that suit you. Additional company-wide holidays also apply.
Flexible working hours with no fixed core hours.
Hybrid work with up to 100% remote working.
Workation: the option to work for a limited time from within the European Union.
Work with top-tier equipment (macOS or Windows).
Training courses, conferences or books — we support your professional development.
Modern offices in the heart of Düsseldorf and Hamburg with excellent public transport connections and convenient local infrastructure.
Fully equipped kitchen and, in Düsseldorf, a massage chair and a private gym — all free for employees.
Additional perks (Corporate Benefits, Urban Sports, company pension scheme, etc.).
Casual dress policy: we have no formal dress code.