Marketing & Digital Media Lead overseeing marketing strategies for the Crown Dependencies business. Develop compelling strategies and manage key relationships across all channels including social media and events.
About the role
- Marketing Specialist overseeing advertising and creative strategies for the Kemper Art Museum at WashU. Responsible for managing membership program and coordinating communications with multiple teams.
Responsibilities
- Oversee and manage all aspects of advertising efforts for the Museum, from campaign conception to completion.
- Identify and develop strategic marketing opportunities, in close collaboration with Museum leadership and Curatorial and Education teams.
- Coordinate optimal media placements/rates and contract with graphic designers, printers, and advertising and media outlets.
- Establish and ensure adherence to budgets and schedules.
- Maintain digital archive of all advertising and press for the Museum and seasonal exhibitions.
- Develop creative strategies for reaching target audiences to market specific programs and the Museum in general.
- Research market and visitor analytics to evaluate the effectiveness of marketing and communications strategies.
- Supervise the part-time Membership Coordinator and oversee the management of the Museum membership program in coordination with University Advancement.
- Organize monthly communications check-ins with Events, Curatorial, Education, and Advancement teams.
- Develop posters, flyers, digital signage, and other marketing materials to be used across the WashU campus.
- Represent the Museum at on-campus events, such as student opportunities fairs, as appropriate.
Requirements
- Bachelor’s degree or combination of education and/or experience may substitute for minimum education.
- Marketing And Communications (2 Years)
- Master’s degree in art history, English, communications, marketing, or equivalent (preferred).
- Ability to convey the Museum’s identity to its various constituents.
- Experience using social media platforms (Facebook, Instagram, YouTube, and LinkedIn) for business purposes and email services such as Constant Contact and Emma.
- Proficiency or ability to become proficient with web analytics tools and reporting.
- Proficiency with SEO/SEM.
- Museum Marketing, Advertising, Communications, And Public Relations (5 Years) (preferred).
- Adobe Creative Cloud, Adobe Creative Studio, Advertising, Creative Approaches, Creative Writing, Diplomacy, Diplomatic Approach, Facebook, Graphic Design, Image Editing, Instagram, LinkedIn for Business, Marketing, Marketing Strategy Implementation, Multiple Project Management, Multitasking, Oral Communications, Photo Editor, Project Management, SEO Tools, Social Media Tools, Stakeholder Engagement, Video Editing, Written Communication, YouTube.
Benefits
- Up to 22 days of vacation, 10 recognized holidays, and sick time.
- Competitive health insurance packages with priority appointments and lower copays/coinsurance.
- Free Metro transit U-Pass for eligible employees.
- Defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
- Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
- 4 weeks of caregiver leave to bond with your new child.
- Family care resources are also available for your continued childcare needs.
- WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
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