Marketing Specialist creating campaigns, videos, and digital content for Altasciences' drug development services. Drives brand awareness and lead generation across digital channels.
Responsibilities
Create marketing campaigns and tools to raise brand awareness and generate leads/sales: social media, e-blasts, digital advertisements, etc.
Developing and sourcing content for digital platforms
Video creation and editing (series of Quick Chats, brand awareness, and others)
Assisting in SEO optimization projects
Identifying and engaging with vendors (especially to secure ad space, article publication, etc.)
Researching market trends
Formatting existing presentations, updating templates, proofreading, and short translations
Participate in company’s social media strategy, calendar, and content
Requirements
Degree in Marketing, Advertising, or equivalent (DEC or Bachelor’s)
3-5 years in a marketing role
Excellent copywriting and copy editing skills
Highly organized, ability to work on multiple projects simultaneously with evolving priorities
Solid understanding of social media (LinkedIn and Twitter)
Knowledge of Google Ads and Analytics, Salesforce, Mail Chimp, and video editing tools
Strong computer literacy (namely Outlook, PowerPoint, Excel, Sharepoint, and Drupal)
Project management experience
Strong attention to detail
Knowledge of web analytics
Bilingualism (French and English / written and spoken)
Ability to work autonomously and efficiently
CRO or Pharma industry experience considered an asset
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