Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Marketing Specialist leading B2B strategies and executing marketing campaigns at Intact Insurance. Collaborating with cross-functional teams to enhance brand voice and drive engagement.
Responsibilities
- Leading strategic B2B marketing strategies and initiatives by collaborating with experts in marketing, communication, and business to develop comprehensive strategies aligned with Intact Insurance's B2B strategy and overall business goals, including strengthening Intact Insurance’s brand and voice.
- Leading the creation and execution of high-impact integrated marketing campaigns that address the specific needs of brokers, optimize engagement, and drive business growth using innovative, data-driven tactics.
- Innovate the development of content strategy and creation of content calendars that ensure consistent, engaging, and impactful communication across all channels.
- Your strategic guidance will ensure content aligns with brand voice and drives audience engagement.
- Innovate and oversee the launch and establishment of new communication channels, ensuring seamless integration into our overarching strategy and branding efforts.
- Collaborating closely with agencies and internal stakeholders to produce compelling campaign materials that convey our brand story and enhance Intact Insurance’s brand voice.
- Coordinating cross-functional projects to align strategic initiatives with Intact Insurance's B2B goals, focusing on market leadership, broker engagement, and brand differentiation.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent experience.
- A minimum of 5 years of experience in B2B marketing strategy development, with a proven track record of executing successful campaigns that drive measurable growth.
- Expertise in devising comprehensive 360-degree marketing strategies and managing complex, multifaceted campaigns from inception to execution.
- Advanced relationship management skills, adept at crafting marketing briefs that elevate brand identity and foster agency collaboration.
- Exceptional project leadership skills with proven experience in achieving excellent results.
- Strong organizational, analytical, and strategic thinking skills.
- Proficient in digital marketing tools, analytics, and data-driven decision-making.
- For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
Benefits
- A financial rewards program that recognizes your success
- An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
- An extensive flex pension and benefits package, with access to virtual healthcare
- Flexible work arrangements
- Possibility to purchase up to 5 extra days off per year
- An annual wellness account that promotes an active and healthy lifestyle
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
- Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
- Inspiring leaders and colleagues who will lift you up and help you grow
- A Community Impact program, because what you care about is a part of what makes you different.
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