About the role

Marketing & Product Portfolio Analyst at tonies transforming data into insights to shape product portfolio. Driving growth and customer engagement through market analysis and collaboration.

Responsibilities

Portfolio optimization: You identify growth opportunities within our product portfolio and develop initiatives to improve performance and profitability
Data-driven insights: You translate performance dashboards and shopper insights (e.g., Circana) into the identification of concrete growth opportunities at category and product level to maintain customer satisfaction
Market & competitive analysis: You monitor market trends, customer preferences and competitors to drive portfolio innovation and support our strategic planning
Post-launch analysis: You define and translate metrics after product launches into actionable recommendations—always with a deep understanding of our customers at the center
Portfolio & pricing analysis: You conduct product and product-line analyses, model cannibalization and incrementality to support data-driven decisions
Cross-functional collaboration: You work closely with marketing, sales and finance teams in the DACH region to support successful go-to-market strategies
Global collaboration: You act as an interface between the DACH market and central product, content and licensing teams—analyzing local market needs, making recommendations and adapting global strategies to local market conditions

A degree in business administration, marketing, product management or a related field
At least 3 years of professional experience with a data and analytics focus in portfolio, product or marketing management—ideally in the consumer goods or entertainment sector
The ability and passion to translate complex data into clear strategic insights and actionable recommendations
Strong project management skills and self-initiative
Experience working with data sources (e.g., Circana/Tableau)
Excellent communication and teamwork skills to collaborate effectively with diverse stakeholders
Fluent German and English skills, both written and spoken.

Mobility: Choose the option that suits you best—a Deutschlandticket job for unlimited mobility, a monthly €50 allowance for an office parking space, a leased bike or a remote work subsidy.
Financial security: Benefit from contributions to capital-forming benefits (vermögenswirksame Leistungen), a company pension scheme and occupational disability insurance.
Rest & time off: Enjoy 30 days of paid annual leave plus three additional days off such as Rose Monday, Christmas Eve and New Year’s Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
Continuous development: Take advantage of our internal and external training opportunities and an individual learning budget to continuously expand your knowledge.
Learn languages and relax: Improve your communication skills with the Babbel language-learning app and find relaxation through our access to the Calm meditation app.
Discounts: Enjoy attractive discounts across our entire tonies assortment.