Marketing Analyst for Volkswagen Caminhões e Ônibus developing advertising strategies and managing brand communications through digital and traditional media.
About the role
- Marketing Manager developing communication strategies for products in global publishing. Planning marketing initiatives, managing budgets, and engaging with cross-functional teams.
Responsibilities
- Developing marketing communications strategies and implementation plans for products, portfolios and projects.
- Managing budgets and planning for campaign forecasting to ensure effective use of expenditure.
- Collaborating with publishing teams to identify target market segments and communication gaps, to develop key messages for author and product communications.
- Working with Senior Managers and stakeholders to establish and implement best-practice global communication strategies.
- Establishing, managing and maintaining excellent contacts with key stakeholders within the business to build and develop success relationships.
- Researching business trends, competitor analysis and opportunities to help optimize new and ongoing campaigns.
Requirements
- Have experience in planning and implementing successful marketing and communication strategies
- Have excellent written and verbal communication skills
- Enjoy collaborating with cross-functional teams to align product and marketing strategy
- Show excellent organizational skills and strategic thinking and a creative and analytical approach to planning
- Show an interest in keeping up with the latest digital marketing trends and a desire to experiment with new approaches
- Demonstrate great data and analytical skills and the ability to use a data-driven approach to discover insights and improvements
- Have a natural ability to engage, influence and build relationships with stakeholders and teams across the business
- Be able to travel to diverse locations throughout Europe, US and Asia up to 4 times per year.
Benefits
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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