Marketing Manager in e-commerce leading lead generation initiatives and go-to-market strategy implementation. Collaborating with sales and marketing teams for successful campaign execution in Germany.
Responsibilities
Planung, Umsetzung und Optimierung der Lead-Generierung
Umsetzung der „Go-to-Market“-Strategie in wirksame Maßnahmen
Pflege und Erstellung von Inhalten mit Webflow
Qualifizierung von Marketing Qualified Leads (MQLs)
Verbesserung der Datenqualität im CRM-System (HubSpot)
Eventmanagement und Koordination von Messen, Webinaren und Kundenveranstaltungen
Kampagnensteuerung auf LinkedIn, Google und per E-Mail
Budgetplanung und regelmäßiges Reporting
Requirements
Abgeschlossenes Studium mit Schwerpunkt Marketing oder vergleichbare Ausbildung
Mehrjährige Erfahrung in einer vergleichbaren Position im Marketing
Erfahrung im Umgang mit CRM-Systemen (insbesondere HubSpot)
Fundierte Kenntnisse im Kampagnenmanagement über LinkedIn, Google und E-Mail
Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
Organisationstalent, Teamfähigkeit und eine Hands-on-Mentalität
Benefits
Attraktives Gehaltspaket mit tollen Extras
Unbefristetes Arbeitsverhältnis
Betriebliche Altersvorsorge
Jobrad
Kindergarten- oder Fahrtkostenzuschuss
Wavedays, MeetUps, Hackathons und Konferenzen
Mentoringprogramm und Leadership-Initiativen
Flexible Arbeitszeiten und Möglichkeit zum Homeoffice
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