Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Marketing Manager in e-commerce leading lead generation initiatives and go-to-market strategy implementation. Collaborating with sales and marketing teams for successful campaign execution in Germany.
Responsibilities
- Planung, Umsetzung und Optimierung der Lead-Generierung
- Umsetzung der „Go-to-Market“-Strategie in wirksame Maßnahmen
- Pflege und Erstellung von Inhalten mit Webflow
- Qualifizierung von Marketing Qualified Leads (MQLs)
- Verbesserung der Datenqualität im CRM-System (HubSpot)
- Eventmanagement und Koordination von Messen, Webinaren und Kundenveranstaltungen
- Kampagnensteuerung auf LinkedIn, Google und per E-Mail
- Budgetplanung und regelmäßiges Reporting
Requirements
- Abgeschlossenes Studium mit Schwerpunkt Marketing oder vergleichbare Ausbildung
- Mehrjährige Erfahrung in einer vergleichbaren Position im Marketing
- Erfahrung im Umgang mit CRM-Systemen (insbesondere HubSpot)
- Fundierte Kenntnisse im Kampagnenmanagement über LinkedIn, Google und E-Mail
- Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
- Organisationstalent, Teamfähigkeit und eine Hands-on-Mentalität
Benefits
- Attraktives Gehaltspaket mit tollen Extras
- Unbefristetes Arbeitsverhältnis
- Betriebliche Altersvorsorge
- Jobrad
- Kindergarten- oder Fahrtkostenzuschuss
- Wavedays, MeetUps, Hackathons und Konferenzen
- Mentoringprogramm und Leadership-Initiativen
- Flexible Arbeitszeiten und Möglichkeit zum Homeoffice
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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