Marketing Manager responsible for aligning local campaigns with brand strategy and driving customer acquisition in Bucharest HQ. Collaborating with PR and commercial teams for local initiatives and performance optimization.
About the role
- Marketing Manager in e-commerce leading lead generation initiatives and go-to-market strategy implementation. Collaborating with sales and marketing teams for successful campaign execution in Germany.
Responsibilities
- Planung, Umsetzung und Optimierung der Lead-Generierung
- Umsetzung der „Go-to-Market“-Strategie in wirksame Maßnahmen
- Pflege und Erstellung von Inhalten mit Webflow
- Qualifizierung von Marketing Qualified Leads (MQLs)
- Verbesserung der Datenqualität im CRM-System (HubSpot)
- Eventmanagement und Koordination von Messen, Webinaren und Kundenveranstaltungen
- Kampagnensteuerung auf LinkedIn, Google und per E-Mail
- Budgetplanung und regelmäßiges Reporting
Requirements
- Abgeschlossenes Studium mit Schwerpunkt Marketing oder vergleichbare Ausbildung
- Mehrjährige Erfahrung in einer vergleichbaren Position im Marketing
- Erfahrung im Umgang mit CRM-Systemen (insbesondere HubSpot)
- Fundierte Kenntnisse im Kampagnenmanagement über LinkedIn, Google und E-Mail
- Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
- Organisationstalent, Teamfähigkeit und eine Hands-on-Mentalität
Benefits
- Attraktives Gehaltspaket mit tollen Extras
- Unbefristetes Arbeitsverhältnis
- Betriebliche Altersvorsorge
- Jobrad
- Kindergarten- oder Fahrtkostenzuschuss
- Wavedays, MeetUps, Hackathons und Konferenzen
- Mentoringprogramm und Leadership-Initiativen
- Flexible Arbeitszeiten und Möglichkeit zum Homeoffice
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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