Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.
About the role
- Marketing Manager driving Bosta’s brand growth and demand generation in digital and offline channels. Ideal for startup-minded marketers thriving in fast-paced environments.
Responsibilities
- Plan and execute marketing campaigns across digital (LinkedIn, Meta, Google, etc.) and offline channels (billboards, events, partnerships, print, etc.).
- Manage media buying to maximize reach, engagement, and ROI within defined budgets.
- Create and oversee content production, including social media posts, blog articles, visuals, and campaign assets, ensuring alignment with brand identity and tone of voice.
- Coordinate offline marketing initiatives, such as trade shows, activations, or partnership-driven events, to boost brand presence.
- Work closely with sales and operations teams to align marketing activities with lead generation and customer retention goals.
- Measure and report performance metrics for campaigns, channels, and content to optimize ongoing marketing efforts.
- Contribute to brand positioning and messaging, ensuring consistency across all internal and external communications.
- Collaborate with external vendors, agencies, and media partners to deliver effective campaigns on time and within budget.
- Stay on top of industry trends, particularly in logistics, e-commerce fulfillment, and supply chain, to identify relevant marketing opportunities.
- Support business development initiatives, including marketing materials, presentations, and partner-driven campaigns.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5–8 years of experience in marketing, ideally within startups, logistics, e-commerce, or fulfillment industries.
- Hands-on experience with media buying, campaign management, and content creation.
- Strong understanding of both digital and offline marketing tactics.
- Proven track record in managing budgets, optimizing campaigns, and generating measurable results.
- Excellent written and verbal communication skills.
- Creative mindset with strong execution capabilities
- Ability to thrive in a fast-moving, high-growth startup environment.
Job title
Job type
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Not specified
Degree requirement
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