Hybrid Marketing Manager – Fulfillment

at Bosta

• Job title: Marketing Manager – Fulfillment
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cairo, Egypt

About the role

• Marketing Manager driving Bosta’s brand growth and demand generation in digital and offline channels. Ideal for startup-minded marketers thriving in fast-paced environments.

Responsibilities

• Plan and execute marketing campaigns across digital (LinkedIn, Meta, Google, etc.) and offline channels (billboards, events, partnerships, print, etc.).
• Manage media buying to maximize reach, engagement, and ROI within defined budgets.
• Create and oversee content production, including social media posts, blog articles, visuals, and campaign assets, ensuring alignment with brand identity and tone of voice.
• Coordinate offline marketing initiatives, such as trade shows, activations, or partnership-driven events, to boost brand presence.
• Work closely with sales and operations teams to align marketing activities with lead generation and customer retention goals.
• Measure and report performance metrics for campaigns, channels, and content to optimize ongoing marketing efforts.
• Contribute to brand positioning and messaging, ensuring consistency across all internal and external communications.
• Collaborate with external vendors, agencies, and media partners to deliver effective campaigns on time and within budget.
• Stay on top of industry trends, particularly in logistics, e-commerce fulfillment, and supply chain, to identify relevant marketing opportunities.
• Support business development initiatives, including marketing materials, presentations, and partner-driven campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in marketing, ideally within startups, logistics, e-commerce, or fulfillment industries.
• Hands-on experience with media buying, campaign management, and content creation.
• Strong understanding of both digital and offline marketing tactics.
• Proven track record in managing budgets, optimizing campaigns, and generating measurable results.
• Excellent written and verbal communication skills.
• Creative mindset with strong execution capabilities
• Ability to thrive in a fast-moving, high-growth startup environment.