Marketing Manager driving Bosta’s brand growth and demand generation in digital and offline channels. Ideal for startup-minded marketers thriving in fast-paced environments.
Responsibilities
Plan and execute marketing campaigns across digital (LinkedIn, Meta, Google, etc.) and offline channels (billboards, events, partnerships, print, etc.).
Manage media buying to maximize reach, engagement, and ROI within defined budgets.
Create and oversee content production, including social media posts, blog articles, visuals, and campaign assets, ensuring alignment with brand identity and tone of voice.
Coordinate offline marketing initiatives, such as trade shows, activations, or partnership-driven events, to boost brand presence.
Work closely with sales and operations teams to align marketing activities with lead generation and customer retention goals.
Measure and report performance metrics for campaigns, channels, and content to optimize ongoing marketing efforts.
Contribute to brand positioning and messaging, ensuring consistency across all internal and external communications.
Collaborate with external vendors, agencies, and media partners to deliver effective campaigns on time and within budget.
Stay on top of industry trends, particularly in logistics, e-commerce fulfillment, and supply chain, to identify relevant marketing opportunities.
Support business development initiatives, including marketing materials, presentations, and partner-driven campaigns.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5–8 years of experience in marketing, ideally within startups, logistics, e-commerce, or fulfillment industries.
Hands-on experience with media buying, campaign management, and content creation.
Strong understanding of both digital and offline marketing tactics.
Proven track record in managing budgets, optimizing campaigns, and generating measurable results.
Excellent written and verbal communication skills.
Creative mindset with strong execution capabilities
Ability to thrive in a fast-moving, high-growth startup environment.
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