Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Marketing Manager overseeing marketing team and driving business growth at Bender, a leader in electrical safety solutions. Collaborating across departments and managing marketing strategies.
Responsibilities
- Lead and manage all employees within the marketing department, including hiring, performance management, and professional development
- Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts
- Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging
- Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives
- Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products
- Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results
- Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities
- Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals
- Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives
- Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making
Requirements
- Bachelor’s degree in business, marketing, communications, or related field
- Experience in Marketing and running a marketing team
- Proven marketing campaign experience
- Understanding of digital marketing channels and corresponding KPI
- Strong project management skillset; highly organized with careful attention to detail
- Strong analytical skills: ability to analyze raw data, draw conclusions and develop actionable recommendations
- Strong copywriting skills
- Attention to detail
- Ability to work and influence cross-functionality
- Excellent verbal and written communication skills
- Proficiency with the following programs and tools: Adobe content creation software, including Photoshop, InDesign, Illustrator, etc.
- Salesforce or equivalent Customer Relationship Management (CRM) solutions
- Microsoft Office suite (Word, Excel, PowerPoint)
Benefits
- 100% of Medical, Dental, and Vision insurance premiums for eligible employees and their families
- Medical Coverage: Choose between a fully covered HDHP with H.S.A or a Buy-Up Plan, both paired with an HRA
- Dental and Vision Insurance
- Short-Term and Long-Term Disability
- Health Care and Dependent Care Spending Account (FSA)
- Life Insurance (with optional upgrades)
- 401(k) Plan with 3% Safe Harbor Contribution
- Employee Assistance Program
- Generous PTO, Vacation and 12 paid Holidays
- Paid Maternity/Parental Leave
- Flexible Work Schedules
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