Hybrid Marketing Manager

Posted 3 months ago

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About the role

  • Marketing Manager overseeing marketing team and driving business growth at Bender, a leader in electrical safety solutions. Collaborating across departments and managing marketing strategies.

Responsibilities

  • Lead and manage all employees within the marketing department, including hiring, performance management, and professional development
  • Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts
  • Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging
  • Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives
  • Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products
  • Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results
  • Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities
  • Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals
  • Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives
  • Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making

Requirements

  • Bachelor’s degree in business, marketing, communications, or related field
  • Experience in Marketing and running a marketing team
  • Proven marketing campaign experience
  • Understanding of digital marketing channels and corresponding KPI
  • Strong project management skillset; highly organized with careful attention to detail
  • Strong analytical skills: ability to analyze raw data, draw conclusions and develop actionable recommendations
  • Strong copywriting skills
  • Attention to detail
  • Ability to work and influence cross-functionality
  • Excellent verbal and written communication skills
  • Proficiency with the following programs and tools: Adobe content creation software, including Photoshop, InDesign, Illustrator, etc.
  • Salesforce or equivalent Customer Relationship Management (CRM) solutions
  • Microsoft Office suite (Word, Excel, PowerPoint)

Benefits

  • 100% of Medical, Dental, and Vision insurance premiums for eligible employees and their families
  • Medical Coverage: Choose between a fully covered HDHP with H.S.A or a Buy-Up Plan, both paired with an HRA
  • Dental and Vision Insurance
  • Short-Term and Long-Term Disability
  • Health Care and Dependent Care Spending Account (FSA)
  • Life Insurance (with optional upgrades)
  • 401(k) Plan with 3% Safe Harbor Contribution
  • Employee Assistance Program
  • Generous PTO, Vacation and 12 paid Holidays
  • Paid Maternity/Parental Leave
  • Flexible Work Schedules

Job title

Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$105,000 - $110,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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