Marketing & Digital Media Lead overseeing marketing strategies for the Crown Dependencies business. Develop compelling strategies and manage key relationships across all channels including social media and events.
About the role
- Marketing Manager overseeing marketing team and driving business growth at Bender, a leader in electrical safety solutions. Collaborating across departments and managing marketing strategies.
Responsibilities
- Lead and manage all employees within the marketing department, including hiring, performance management, and professional development
- Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts
- Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging
- Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives
- Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products
- Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results
- Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities
- Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals
- Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives
- Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making
Requirements
- Bachelor’s degree in business, marketing, communications, or related field
- Experience in Marketing and running a marketing team
- Proven marketing campaign experience
- Understanding of digital marketing channels and corresponding KPI
- Strong project management skillset; highly organized with careful attention to detail
- Strong analytical skills: ability to analyze raw data, draw conclusions and develop actionable recommendations
- Strong copywriting skills
- Attention to detail
- Ability to work and influence cross-functionality
- Excellent verbal and written communication skills
- Proficiency with the following programs and tools: Adobe content creation software, including Photoshop, InDesign, Illustrator, etc.
- Salesforce or equivalent Customer Relationship Management (CRM) solutions
- Microsoft Office suite (Word, Excel, PowerPoint)
Benefits
- 100% of Medical, Dental, and Vision insurance premiums for eligible employees and their families
- Medical Coverage: Choose between a fully covered HDHP with H.S.A or a Buy-Up Plan, both paired with an HRA
- Dental and Vision Insurance
- Short-Term and Long-Term Disability
- Health Care and Dependent Care Spending Account (FSA)
- Life Insurance (with optional upgrades)
- 401(k) Plan with 3% Safe Harbor Contribution
- Employee Assistance Program
- Generous PTO, Vacation and 12 paid Holidays
- Paid Maternity/Parental Leave
- Flexible Work Schedules
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