HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Design, implement, and oversee innovative and effective marketing strategies targeting both men and women to promote our logistics and transportation services.
- Use digital marketing tools such as Pardot to automate campaigns, generate leads, and nurture prospects throughout the sales cycle.
- Analyze Google Analytics data to evaluate campaign performance, identify trends, and make strategic adjustments accordingly.
- Plan and execute inbound and outbound campaigns, including content campaigns, webinars, events, and targeted advertising campaigns.
- Collaborate with internal teams to develop engaging and relevant marketing content, including blog posts, case studies, and white papers.
- Monitor market trends and consumer behavior to continuously refine marketing strategies.
- Manage the marketing budget effectively and ensure a positive return on investment for all activities.
Requirements
- University degree in marketing, communications, or a related field.
- Proven experience as a Marketing Manager with a focus on digital marketing and hands-on experience with Pardot.
- Proficiency in Google Analytics and the ability to interpret data to make informed decisions.
- Strong knowledge of inbound and outbound marketing techniques.
- Team management experience and ability to collaborate cross-functionally.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Benefits
- Dynamic work environment
- Opportunities for professional development
- Competitive compensation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
HB
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