Messaging Strategy Leader at Cigna developing audience - centric marketing strategies and frameworks. Leading cross - functional initiatives to enhance messaging effectiveness and brand alignment.
About the role
- Marketing Lead shaping brand and go-to-market strategy for an AI-native healthcare company. Collaborating with cross-functional teams to drive growth and sales enablement.
Responsibilities
- Define Our Story. Craft Valerie’s positioning and messaging: who we are, why we exist, and how we drive growth for independent healthcare providers.
- Drive Sales Enablement. Create the decks, one-pagers, case studies, and proof points that help our Sales and Partnerships team win deals.
- Tell Customer Stories. Partner with our Customer and Operations teams to transform data and outcomes into narratives that demonstrate value and credibility.
- Develop Content & Campaigns. Run targeted tests across email, LinkedIn, and events to generate interest and awareness within our ideal customer profile.
- Support Product Launches. Translate new automations and features into clear, compelling narratives; develop launch materials and product marketing collateral.
- Measure & Learn. Track what resonates - from content engagement to sales cycle impact - and use insights to refine our story and channels.
- Build our Function. Shape how Valerie Health builds and scales our marketing function from the ground up.
Requirements
- 3-8 years of experience spanning product marketing, content marketing, or growth in a B2B or enterprise SaaS environment
- Proven ability to craft clear, differentiated messaging for technical or complex products
- Hands-on experience developing sales materials and customer case studies
- Strong writing and storytelling skills with examples of owned campaigns, launches, or thought-leadership content
- Experience in healthcare, enterprise software, or AI products (Nice-to-Have)
- Familiarity with CRM and marketing tools (HubSpot, LinkedIn Ads, Webflow, etc.) (Nice-to-Have)
- Demonstrated ability to work closely with Sales and Engineering teams (Nice-to-Have)
- Experience managing small creative or agency partnerships (Nice-to-Have)
Benefits
- Competitive salary, equity, and benefits including medical, dental, vision, 401(k), and PTO
- Be a founding marketer with meaningful ownership in an AI-native, high-growth startup
- Work directly with senior leadership and some of the most innovative healthcare groups in the country
- Shape the brand and marketing foundation for a company redefining how independent care grows and operates
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