Messaging Strategy Leader at Cigna developing audience - centric marketing strategies and frameworks. Leading cross - functional initiatives to enhance messaging effectiveness and brand alignment.
About the role
- Marketing Specialist managing marketing activities for Shure’s Collaboration & Conferencing portfolio. Responsible for launches, campaigns, and regional teamwork in Europe.
Responsibilities
- Coordinating European product launches, including defining launch strategies, aligning messaging, and ensuring a unified, streamlined approach with global and regional stakeholders from Product Management, Global Marketing, Sales, and other cross‑functional teams.
- Identifying and defining required marketing assets (e.g., messaging, visuals, videos, web content, sales tools) to support launch strategies and regional campaign rollouts. You will ensure assets are delivered on time and meet the needs of local teams.
- Leading the regional execution of global campaigns, working closely with global marketing teams to localize messaging, coordinate timelines, and ensure campaign elements are relevant for European markets.
- Collaborating with European marketing teams to plan and coordinate marketing activities and product specific initiatives, ensuring alignment with market needs and sales priorities.
- Driving process development and improvement, establishing and refining internal workflows within Europe to support launch activities, improving collaboration with global teams, and ensuring more efficient planning and execution.
- Planning and coordinating marketing activities for European trade shows, including creation of communication plans, promotional activities, launch announcements, and coordination of deliverables across teams.
- Ensuring consistent communication and information flow between global and regional stakeholders, supporting transparency, readiness, and aligned execution across teams.
Requirements
- Bachelor’s degree in Marketing / Communication / Business Administration or related field.
- Minimum 3 years of experience in marketing, communications, or related field.
- Experience in the AV conferencing and UC/IT industry is a plus.
- Team player, collaborative, multi-tasking, self-motivated with high energy, open mind initiative, detailed oriented and analytical.
- Excellent spoken and written German and English skills.
- Proficiency in Microsoft Office Products (Word, PowerPoint, Excel, Teams, Loop etc.).
- Ability to travel.
Benefits
- Flexible work arrangements
- Opportunity for all
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Managing Director leading enterprise portfolio marketing strategies for S&P Global. Creating impactful campaigns and aligning divisional marketing efforts with organizational goals in a client - centric approach.
Marketing Manager leading communication and marketing strategy for NIDO brand to enhance sales and market presence. Responsible for brand profitability and team development.
Senior Director, Marketing at Digital Realty, responsible for go - to - market strategy in APAC. Leading marketing operations and driving brand recognition across the region.
Marketing intern supporting product launches and campaign strategies at Emerson. Collaborating on market research, event planning, and cross - functional marketing initiatives.
Marketing Coordinator executing regional marketing programs and events for IT consulting firm ANM. Supporting sales growth and customer engagement through event coordination and marketing initiatives.
Marketing Intern supporting B2B digital marketing strategies and event activities. Collaborating with the ITA Group Events team to enhance marketing presence and supplier partnerships.
Marketing Intern at Farmers National Company focusing on traditional marketing initiatives. Gaining hands - on experience in marketing collateral design, event management, and digital marketing efforts.
Marketing Coordinator supporting client retention and prospecting initiatives at an advisory firm. Involves campaign execution, content development, and administrative coordination.
Marketing Communications trainee optimizing digital processes while participating in creative campaigns. Working in a dynamic team to enhance the online presence and internal communications.