Senior Marketing Executive focusing on outside sales for Labcorp Diagnostics in Northern Louisiana. Driving new business growth and building client relationships in healthcare.
About the role
- Marketing Executive shaping and delivering marketing initiatives for tech consultancy. Creating campaigns and managing content, digital strategies, and event planning.
Responsibilities
- Create, edit, and manage content (blogs, case studies, whitepapers, sales collateral, web copy)
- Manage marketing automation workflows in HubSpot (emails, lead scoring, and nurturing campaigns)
- Work with the sales team to deliver targeted campaigns, track engagement, and report on MQL contribution
- Plan and coordinate events (webinars, roundtables, industry conferences)
- Develop, implement, and optimise a comprehensive lead nurturing strategy across all campaigns
- Manage and schedule social media activity across company channels aligning posts with campaigns, events, and brand tone of voice
- Monitor social engagement and report on performance metrics, identifying opportunities to increase reach and interaction.
Requirements
- 3–5 years of experience in B2B marketing, ideally within consulting, technology, or professional services
- Strong understanding of digital marketing, events, and social media, with hands-on experience in campaign delivery
- Proficiency with marketing automation and HubSpot
- Experience with WordPress as nice-to-have
- Organised, proactive, and detail-oriented, with the ability to manage multiple projects at once.
- Commercially minded with a focus on impact, ROI, and contribution to pipeline
- Collaborative and adaptable, with a “get-things-done” mindset
Benefits
- Unlimited holiday
- Wellbeing budget
- LGBTQ+ inclusive parental leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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