Global Marketing Director leading marketing strategy for HIV medicines at ViiV Healthcare. Responsibilities include campaign delivery, team leadership, and collaboration with global partners.
About the role
- Marketing Director responsible for strategy development and digital marketing execution. Collaborating with sales and product management to enhance brand visibility and business growth.
Responsibilities
- Develop and execute Marketing plan aligned with business growth objectives
- Define brand positioning, messaging and value proposition across product segments.
- Partner with leadership on GTM strategies, new product launches and market expansion.
- Track market trends, competitor moves, and emerging industrial trends to guide strategy.
- Running marketing campaigns and events
- Lead Digital Marketing strategy covering SEO, SEM, paid campaigns, social media and Analytics.
- Manage digital & event agencies, drive marketing automation, and data driven decision making to enhance ROI
- Developing and delivering marketing and communications strategies for the business
- Maintains customer segmentation across multiple industry verticals including applications, pain points, and growth drivers
- Owns strategy to drive funnel growth and yield improvements to drive revenue.
- Leads Inside Sales/Technical Customer Support that enables lead conversion and customer satisfaction.
- Leadership: responsible for mentoring and development of marketing team.
- Working closely with the company’s Sales team, enabling them to meet their commercial objectives by providing them with appropriate Sales enablement tools, materials and presentations.
- Lead change – supports activities that position the business for the future; offers novel ideas and perspectives
- Guiding the day-to-day activities of the marketing team
- Translates function/KPI goals into actions for direct reports
Requirements
- Bachelor’s degree with specialization in Marketing from a reputed institute with 02 to 04 years of People management experience.
- A team player with excellent problem-solving skills.
- Excellent presentation, negotiation and communication skills
- Computer competent in terms of analytical & presentation skills.
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