Hybrid Marketing Director

Posted last month

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About the role

  • Develop and execute Marketing plan aligned with business growth objectives
  • Define brand positioning, messaging and value proposition across product segments.
  • Partner with leadership on GTM strategies, new product launches and market expansion.
  • Track market trends, competitor moves, and emerging industrial trends to guide strategy.
  • Running marketing campaigns and events
  • Lead Digital Marketing strategy covering SEO, SEM, paid campaigns, social media and Analytics.
  • Manage digital & event agencies, drive marketing automation, and data driven decision making to enhance ROI
  • Developing and delivering marketing and communications strategies for the business
  • Maintains customer segmentation across multiple industry verticals including applications, pain points, and growth drivers
  • Owns strategy to drive funnel growth and yield improvements to drive revenue.
  • Leads Inside Sales/Technical Customer Support that enables lead conversion and customer satisfaction.
  • Leadership: responsible for mentoring and development of marketing team.
  • Working closely with the company’s Sales team, enabling them to meet their commercial objectives by providing them with appropriate Sales enablement tools, materials and presentations.
  • Lead change – supports activities that position the business for the future; offers novel ideas and perspectives
  • Guiding the day-to-day activities of the marketing team
  • Translates function/KPI goals into actions for direct reports

Requirements

  • Bachelor’s degree with specialization in Marketing from a reputed institute with 02 to 04 years of People management experience.
  • A team player with excellent problem-solving skills.
  • Excellent presentation, negotiation and communication skills
  • Computer competent in terms of analytical & presentation skills.

Job title

Marketing Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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