Marketing and Fundraising Manager at Pratham USA focused on increasing annual revenue through fundraising efforts. Collaborating with teams to enhance donor engagement and campaign performance.
Responsibilities
This position is part of a team responsible for raising more than $3 million in annual revenue through individual donors and achieving significant revenue growth each year.
In this role, you will support and optimize the full range of fundraising efforts, including multi-channel campaigns, workplace giving, and volunteer mobilization toolkits.
The Marketing & Fundraising Manager will work at the intersection of Pratham USA’s marketing and fundraising teams and will collaborate closely with the Director of Communications and the Director of Strategic Partnerships to deliver measurable growth and donor engagement.
Lead and manage Pratham’s retail fundraising program (donors giving below $1,000) to achieve annual growth targets.
Plan, execute, and optimize multi-channel fundraising campaigns targeting retail, mid-level, and major donors.
Partner with the Director of Philanthropy Operations to develop annual revenue projections and campaign timelines.
Manage the creation of fundraising communications, mailings, and promotional materials—ensuring delivery on time and within budget.
Collaborate with the philanthropy and communications teams to map and enhance donor journeys across giving levels.
Oversee stewardship activities, including the annual report, donor touchpoints, and thank-you communications to increase retention and upgrade rates.
Develop and implement a “second gift” strategy to increase donor lifetime value.
Ensure campaigns and tools empower chapters, boards, and volunteers to meet fundraising goals.
Requirements
Preferably a degree in Marketing, Sales, Communications, or a related field.
At least 5 years of results-driven fundraising or marketing experience with a track record of exceeding revenue goals.
Proven experience managing, implementing, and evaluating multi-channel fundraising campaigns.
Demonstrated success growing integrated fundraising efforts across digital marketing, special events, and corporate engagement.
Excellent time management and project management skills.
Ability to meet deadlines and manage multiple priorities in a fast-paced environment.
Experience engaging with diverse internal and external stakeholders.
Proven ability to design and optimize marketing plans that yield measurable results.
Proficiency with CRM tools (Salesforce preferred).
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