Market Research Analyst gathering and interpreting data to guide product development and brand strategy for a company focused on innovation in construction and renewable energy.
Responsibilities
Gathers, analyzes, and interprets data to guide product development and brand strategy
Designs, programs, and manages surveys using Qualtrics or other survey platforms
Conducts primary and secondary research for market sizing
Synthesizes complex findings into concise reports, dashboards, and presentations
Collaborates with product development and sales teams to align research insights
Supports advanced research methodologies such as conjoint analysis and segmentation
Maintains a pulse on market shifts and competitor strategies
Requirements
Bachelor’s degree in Market Research, Business, Data Analytics, or a related field (Master’s preferred but not required)
3–5 years of market research experience in a corporate, consulting, or agency environment
Proficiency with Qualtrics (or other leading survey software such as SurveyMonkey, Alchemer, etc.)
Familiarity with AI-driven research tools (e.g., text analytics, predictive modeling, data visualization)
Knowledge of statistical analysis tools (e.g., SPSS, R, Python, or similar) preferred
Experience working in cross-functional teams with product managers, engineers, or marketers a plus
Benefits
Competitive, merit-based compensation
Flexible and robust benefits package
Opportunities for career development and continued education
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