Manager of Sportsbook Generosity Strategy at Fanatics Betting & Gaming, focusing on customer loyalty campaigns and cross-functional collaboration. Requires analytical skills and a passion for sports.
Responsibilities
Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
Manage and report on promotional spend vs budgets
Collaborate with finance on the creation of forecasts at the daily and monthly level
Assist in the day to day promotional operations from a data driven perspective
Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
Ideate around tentpole moments in sports, helping to create plans for big events and operationalizing these plans
Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
Analyze data and trends to find efficiencies in promotional bonusing
Understand customer drivers and behaviors in order to create campaigns that achieve company targets
Actively monitor the competitor landscape
Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Finance, Product, and Data analytics
Requirements
Bachelor’s degree in economics, business administration, analytics or a related field
3+ years of experience in loyalty program management, commercial strategy, customer retention or related areas, preferably in the sports, sports betting or technology industry
Strong analytical skills with experience in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
A huge passion for Sports, and an inherent understanding of what Sports fans desire
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
Empathetic team player, accomplished at working effectively cross-functionally
Curious and fast learner willing to dive in to consumer/industry insights and functionality
Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
Ability to prioritize multiple projects and reliably meet deadlines
Benefits
In addition to the base and bonus, full-time employment, and more.
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