Public Relations Manager working with Tapestry brands Coach and Kate Spade. Executing PR strategies and mentoring junior team members in the EMEAI region.
Responsibilities
Work closely with the PR team lead to execute editorial, celebrity and influencer strategy
Successfully execute earned media strategies for Tapestry brands Coach and Kate Spade New York
Mentor and develop junior PR team members
Continuously monitor and maintain an up-to-date knowledge of the media, celebrity, and influencer landscapes across EMEAI region
Maintain and cultivate exceptional industry contacts and relationships
Responsible for team’s delivery of consistent and strategically aligned media coverage
Deliver high visibility editorial placements
Ensure all press assets and brand announcements are shared with international markets
Oversee influencer and celebrity product seeding campaigns & initiatives
Generate high visibility and culturally relevant influencer placements and celebrity dressing placements
Coordinate and attend brand hosted events including NYFW shows and activations
Support Tapestry PR & Marketing team leads with execution and amplification of brand partnerships, campaign activations and events
General administration duties including budget tracker ownership, contracting and legal admin
Requirements
Communications experience at PR Manager level in the luxury or premium fashion space
Proven success in building high-impact, influencer campaigns, generating earned media coverage and celebrity placements
Excellent written and verbal communication skills
Proactive & problem-solving attitude with a track record of driving projects forward by taking the initiative and making things happen
Benefits
Hybrid working (3 days working from the office, 2 days remote)
Option to finish early on a Friday (Flex Fridays)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular Social Events - Seasonal & Cultural
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
25 days holiday in addition to bank holidays
Multi brand discount up to 50% off
Private Healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private Dental Cover
Free 24/7 support for family building, fertility and menopause with Maven
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