PR & Integrated Communications Director managing complex integrated accounts at Archetype. Leading client counsel and team performance with a focus on strategic growth and commercial accountability.
About the role
- Public Relations Manager executing editorial, celebrity and influencer strategies for Tapestry brands. Providing mentorship and ensuring effective media relations in EMEAI region.
Responsibilities
- Work closely with the PR team lead to execute editorial, celebrity and influencer strategy for Tapestry brands across the EMEAI region
- Successfully execute earned media strategies for Tapestry brands Coach and Kate Spade New York, with support of PR Coordinator and PR Intern
- Mentor and develop junior PR team members
- Continuously monitor and maintain an up-to-date knowledge of the media, celebrity, and influencer landscapes across EMEAI region to identify relevant talent and cultural trends
- Maintain and cultivate exceptional industry contacts and relationships on behalf of Tapestry brands
- Responsible for team’s delivery of consistent and strategically aligned media coverage via proactive placements of key products and brand messages
- Deliver high visibility editorial placements leveraging access to talent, brand executives, and exclusive assets where appropriate
- Ensure all press assets and brand announcements shared with international markets and their PR agencies
- Responsible for end-to-end execution of seasonal influencer campaigns with support of partner agencies
- Oversee influencer and celebrity product seeding campaigns & initiatives
- Generate high visibility and culturally relevant influencer placements and celebrity dressing placements
- Coordinate and attend brand hosted events including NYFW shows and activations, host/manage guests in collaboration with PR team lead
- Support Tapestry PR & Marketing team leads with execution and amplification of brand partnerships, campaign activations and events, working cross functionally as needed
- General administration duties including but not limited to budget tracker ownership, contracting and legal admin, coverage reporting and analysis utilising Launchmetrics and Tapestry’s social media analytics platforms
Requirements
- Communications experience at PR Manager level in the luxury or premium fashion space
- Proven success in building high-impact, influencer campaigns, generating earned media coverage and celebrity placements
- Excellent written and verbal communication skills
- Proactive & problem-solving attitude with a track record of driving projects forward by taking the initiative and making things happen
Benefits
- Hybrid working (3 days working from the office, 2 days remote)
- Option to finish early on a Friday (Flex Fridays)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular Social Events - Seasonal & Cultural
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
- 25 days holiday in addition to bank holidays
- Multi brand discount up to 50% off
- Private Healthcare with health assessment (Bupa)
- Bupa rewards - Financial wellbeing support and wellness discounts
- Private Dental Cover
- Free 24/7 support for family building, fertility and menopause with Maven
- Eyecare vouchers
- Employee Assistance Program
- Employer Pension Contribution
- Gym discount
- Interest free season ticket loan
- Cycle to work scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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