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Hybrid Manager, PR – Coach & Kate Spade

at Tapestry
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Posted last month

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About the role

  • Work closely with the PR team lead to execute editorial, celebrity and influencer strategy for Tapestry brands across the EMEAI region
  • Successfully execute earned media strategies for Tapestry brands Coach and Kate Spade New York, with support of PR Coordinator and PR Intern
  • Mentor and develop junior PR team members
  • Continuously monitor and maintain an up-to-date knowledge of the media, celebrity, and influencer landscapes across EMEAI region to identify relevant talent and cultural trends
  • Maintain and cultivate exceptional industry contacts and relationships on behalf of Tapestry brands
  • Responsible for team’s delivery of consistent and strategically aligned media coverage via proactive placements of key products and brand messages
  • Deliver high visibility editorial placements leveraging access to talent, brand executives, and exclusive assets where appropriate
  • Ensure all press assets and brand announcements shared with international markets and their PR agencies
  • Responsible for end-to-end execution of seasonal influencer campaigns with support of partner agencies
  • Oversee influencer and celebrity product seeding campaigns & initiatives
  • Generate high visibility and culturally relevant influencer placements and celebrity dressing placements
  • Coordinate and attend brand hosted events including NYFW shows and activations, host/manage guests in collaboration with PR team lead
  • Support Tapestry PR & Marketing team leads with execution and amplification of brand partnerships, campaign activations and events, working cross functionally as needed
  • General administration duties including but not limited to budget tracker ownership, contracting and legal admin, coverage reporting and analysis utilising Launchmetrics and Tapestry’s social media analytics platforms

Requirements

  • Communications experience at PR Manager level in the luxury or premium fashion space
  • Proven success in building high-impact, influencer campaigns, generating earned media coverage and celebrity placements
  • Excellent written and verbal communication skills
  • Proactive & problem-solving attitude with a track record of driving projects forward by taking the initiative and making things happen

Benefits

  • Hybrid working (3 days working from the office, 2 days remote)
  • Option to finish early on a Friday (Flex Fridays)
  • 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
  • Learning & Development opportunities
  • Internal mobility & career progression
  • Regular Social Events - Seasonal & Cultural
  • Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
  • 25 days holiday in addition to bank holidays
  • Multi brand discount up to 50% off
  • Private Healthcare with health assessment (Bupa)
  • Bupa rewards - Financial wellbeing support and wellness discounts
  • Private Dental Cover
  • Free 24/7 support for family building, fertility and menopause with Maven
  • Eyecare vouchers
  • Employee Assistance Program
  • Employer Pension Contribution
  • Gym discount
  • Interest free season ticket loan
  • Cycle to work scheme

Job title

Manager, PR – Coach & Kate Spade

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridLondonUnited Kingdom

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