Hybrid Manager – Brand Marketing

at Manulife

• Job title: Manager – Brand Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$86,250 - CA$155,250 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Brand Marketing Manager driving measurable impact across Canada through integrated marketing initiatives at Manulife. Collaborating cross-functionally to achieve business objectives and strengthen brand presence.

Responsibilities

• Lead the development and execution of integrated marketing campaigns across Canada
• Design and implement omnichannel programs that unify digital, advisor, and experiential channels under a consistent brand vision
• Own the brand calendar and campaign roadmap, maintaining alignment and visibility across marketing and key stakeholder groups
• Partner with Brand, Communications, Digital, and Business Marketing teams to deliver campaigns that balance creative excellence with commercial impact
• Oversee campaign timelines, budgets, and workflows to ensure efficient execution and cross-functional coordination
• Manage relationships with creative agencies and external partners
• Equip business marketing teams with adaptable campaign assets and toolkits that maintain brand integrity
• Lead special initiatives that build brand equity and deepen customer engagement

Requirements

• 5–7 years of progressive experience in marketing within financial services, insurance, or consumer-facing industries
• Demonstrated ability to lead cross-channel marketing initiatives from strategy through execution
• Deep understanding of brand strategy, creative development, and campaign planning in complex, matrixed environments
• Experience managing agency and partner relationships with a focus on alignment, quality, and performance
• Strategic thinker with strong business acumen
• Proven ability to lead cross-functional teams and manage multiple priorities in a fast-paced environment
• Proficiency in digital ecosystems including social media, CRM, and performance marketing
• Curiosity and openness to AI-powered marketing tools and emerging technologies

Benefits

• Health, dental, mental health, and vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy and wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Generous paid time off program including holidays, vacation, personal, and sick days