Senior Digital Analyst managing end - to - end paid campaigns at a global brand performance agency. Collaborating with teams to optimize across multiple channels like social, search, and display.
About the role
- Local Performance Marketing Specialist driving effectiveness in local marketing programs at Neighborly. Coaching franchise owners on marketing strategies and performance metrics for sales growth.
Responsibilities
- Integrated marketing plan tracking and coaching recommendations to franchise owners
- Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel
- Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead
- Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations
- Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan
- Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s
Requirements
- 3+ years marketing experience ideally within a franchise service or retail industry
- 3+ years’ experience with digital marketing, highly analytical and data-driven
- Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
- Possess excellent diplomatic skills and relationship building qualities
- Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
- Four-year college degree in Marketing or related field
Benefits
- Check out our benefits offerings here: Neighborly Benefits (flimp.live)
- Financial Benefits: Equity and bonus opportunities
Job title
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