Hybrid Local Performance Marketing Specialist

Posted last month

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About the role

  • Integrated marketing plan tracking and coaching recommendations to franchise owners
  • Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel
  • Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead
  • Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations
  • Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan
  • Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s

Requirements

  • 3+ years marketing experience ideally within a franchise service or retail industry
  • 3+ years’ experience with digital marketing, highly analytical and data-driven
  • Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
  • Possess excellent diplomatic skills and relationship building qualities
  • Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
  • Four-year college degree in Marketing or related field

Benefits

  • Check out our benefits offerings here: Neighborly Benefits (flimp.live)
  • Financial Benefits: Equity and bonus opportunities

Job title

Local Performance Marketing Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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