Lifecycle Marketing Manager role focusing on optimizing partner engagement for vacation rental supply marketing at Expedia Group. Driving growth and retention strategies with strategic lifecycle initiatives.
Responsibilities
Own and evolve automated lifecycle communications
Develop and lead a testing roadmap
Serve as a lifecycle strategy resource to VR campaign leads
Lead partner journey audits
Build and maintain a Lifecycle Funnel Dashboard
Translate insights into strategic recommendations
Influence roadmaps and cross-functional planning
Represent lifecycle marketing in key forums
Requirements
5+ years of experience in lifecycle or B2B marketing
Strategic lifecycle expertise
Skilled at translating data into insights and solutions
Cross-functional leadership experience
Strong communication and relationship-building skills
Ability to lead integrated initiatives and manage timelines
Benefits
Full benefits package
Exciting travel perks
Generous time-off
Parental leave
Flexible work model
Career development resources
Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership
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