Digital Marketing Specialist driving Würth's digital strategy and improving online platforms' performance. Collaborating across departments and analyzing data to enhance customer experience.
About the role
- Lifecycle Marketing Manager role focusing on optimizing partner engagement for vacation rental supply marketing at Expedia Group. Driving growth and retention strategies with strategic lifecycle initiatives.
Responsibilities
- Own and evolve automated lifecycle communications
- Develop and lead a testing roadmap
- Serve as a lifecycle strategy resource to VR campaign leads
- Lead partner journey audits
- Build and maintain a Lifecycle Funnel Dashboard
- Translate insights into strategic recommendations
- Influence roadmaps and cross-functional planning
- Represent lifecycle marketing in key forums
Requirements
- 5+ years of experience in lifecycle or B2B marketing
- Strategic lifecycle expertise
- Skilled at translating data into insights and solutions
- Cross-functional leadership experience
- Strong communication and relationship-building skills
- Ability to lead integrated initiatives and manage timelines
Benefits
- Full benefits package
- Exciting travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
- Medical/dental/vision
- Paid time off
- Employee Assistance Program
- Wellness & travel reimbursement
- Travel discounts
- International Airlines Travel Agent (IATAN) membership
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