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Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- You will support our team in holistic brand management and help strengthen our brand’s positioning and perception through targeted measures.
- With a clear eye for design, you will take responsibility for implementing and further developing our corporate design — internally, externally and across all digital and analog channels.
- Develop creative advertising and communication concepts that specifically address our target audiences, and implement them both strategically and operationally.
- In collaboration with agencies and external partners, you will ensure the efficient execution of initiatives in both brand and performance marketing.
- You will produce precise briefs that serve as the foundation for creative campaigns and oversee their execution through to the final results.
- You will monitor budget planning and control, keeping an eye on the numbers to ensure all marketing activities remain within the defined budgets.
- Conceptualize and implement marketing strategies for our in-house events to sustainably increase reach, brand awareness and event success.
Requirements
- You have gained initial marketing experience through an internship or about one year in a professional role.
- If you see yourself as a creative all-rounder in marketing who enjoys a varied range of tasks and your heart beats for rock music, you’re the right fit for us.
- With a strong graphic sense and confident use of InDesign and Photoshop, you bring ideas to life.
- Multiple projects in parallel? No problem — you keep an overview, structure your tasks and are not afraid of Excel.
- KPIs, performance marketing and relevant online channels are not foreign terms to you but tools you enjoy working with.
- Whether from an agency background or directly from a marketing team in the radio or entertainment industry — you bring experience, brand understanding and audience insight.
- Fast, solution-oriented and with a genuine hands-on mentality — you thrive in dynamic environments and keep a cool head even in complex situations.
Benefits
- Flexible working: benefit from an ideal balance of on-site and remote work and join us on-site three days a week at our RADIO BOB! premises in Kiel.
- Job security: receive a permanent full-time position with 40 hours per week, flexible working hours and 30 days of vacation.
- Health & mobility: stay fit with the EGYM Wellpass, take advantage of our bike-leasing offer (two bikes available to you) and enjoy additional corporate benefits as well as comprehensive health management.
- You will receive an intensive and individualized onboarding program that familiarizes you thoroughly with our station and brand to prepare you optimally for your responsibilities.
- Of course, we provide a modern work setup (laptop & iPhone).
Job title
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Experience level
Salary
Not specified
Degree requirement
Location requirements
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