Influencer Marketing Manager at Joko focusing on user growth through performance - driven influencer partnerships. Collaborating with cross - functional teams to optimize influencer acquisition strategies.
About the role
- Influencer & UGC Marketing Specialist driving global brand growth for Nōmadas through a comprehensive strategy. Designing and executing influencer and UGC strategies in diverse markets.
Responsibilities
- Impulsar el crecimiento y posicionamiento global de la marca a través de una estrategia integral de influencers, creadores de contenido y UGC.
- Diseñar y ejecutar la estrategia integral de Influencers & UGC 2026, incluyendo awareness, performance y contenido always-on.
- Realizar research y hunting de influencers y creadores relevantes por país (ES, LATAM, AU, IE, NZ).
- Negociar contratos, fees, licencias de uso (whitelisting/Spark Ads) y acuerdos de performance (comisión o pool).
- Diseñar y gestionar briefs creativos, guidelines y seguimiento de entregables de contenido.
- Gestionar el pipeline de microcreators y embajadores a largo plazo (renovaciones, fidelización, onboarding).
- Coordinar con equipos de Paid Media y Growth para testing, escalado (Kill/Scale rules) y reporting de performance.
- Planificar y calendarizar AMAs, newsletters co-firmadas, colaboraciones LinkedIn y UGC Labs.
- Analizar resultados de campañas con foco en KPI de awareness (alcance, engagement) y performance (CPL, CPA).
- Elaborar reportes mensuales con insights, aprendizajes y propuestas de optimización.
- Asegurar el compliance de tono y claims.
- Ser el enlace entre marketing, comercial y contenido, asegurando coherencia de marca y eficiencia del canal.
Requirements
- Experiencia comprobable (2+ años) en Influencer Marketing, Creator Management o UGC Production, preferentemente en startups.
- Conocimiento sólido de Meta Ads / TikTok Ads y de los formatos de Branded Content / Spark Ads / Whitelisting.
- Capacidad para negociar contratos, establecer relaciones a largo plazo y gestionar múltiples proyectos.
- Fuerte mentalidad growth y data-driven (familiarizado con métricas de performance: CPL, CVR, CPA).
- Inglés intermedio o superior.
- Portugués valorado.
- Excelente redacción, storytelling y sensibilidad creativa.
- Alta autonomía, proactividad y auto-gestión: capaz de investigar, proponer y ejecutar sin supervisión constante.
- Habilidad para trabajar con zonas horarias diversas.
- Conocimiento de herramientas: ManyChat, Meta Business Suite, TikTok Ads.
Benefits
- Reintegro por Medicina Prepaga.
- Espacio de Cowork + Beneficios Comunidad Huerta 🌿 (descuentos en marcas amigas, encuentros gastronómicos, eventos y más)
- Día off de cumpleaños.
- Pago en USD.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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