Influencer Marketing Sr. Analyst managing creator campaigns and driving performance metrics for health tech company Voy. Involved in influencer operations from outreach to performance analysis.
About the role
- PR & Influencer Marketing Manager leading strategies and execution for tourism accounts. Creating impactful communication plans and overseeing PR initiatives within a global communications agency.
Responsibilities
- Liderar la estrategia integral de PR e Influencer Marketing para diferentes cuentas.
- Desarrollar planes de comunicación alineados a los objetivos del cliente.
- Supervisar y asegurar la correcta ejecución de campañas PR & IM.
- Gestionar la relación con: Clientes
- Medios de comunicación
- Influencers
- Stakeholders clave
- Definir narrativa, mensajes clave y posicionamiento de marca.
- Aprobar materiales de comunicación: Comunicados de prensa
- Media pitches
- Briefs de campaña
- Q&A
- Coordinar campañas de influencer marketing: Selección de perfiles
- Negociación
- Seguimiento y resultados
- Monitorear cobertura en medios y performance de campañas.
- Analizar resultados y generar reportes con insights estratégicos.
- Presentar resultados, estrategias y propuestas a clientes.
- Liderar y desarrollar equipos (executives, trainees).
- Coordinar con equipos internos (content, diseño, paid media) para campañas integradas.
- Identificar oportunidades de posicionamiento y crecimiento de cuentas.
- Gestionar situaciones de crisis o comunicación sensible.
Requirements
- 5 años de experiencia en PR, comunicación corporativa o agencia
- Inglés Avanzado
- Experiencia comprobable liderando cuentas y equipos
- Sólida experiencia en: Relaciones públicas (PR)
- Influencer Marketing (IM)
- Manejo de reputación y comunicación estratégica
- Experiencia gestionando clientes corporativos y de consumo
- Experiencia en desarrollo de estrategias 360 (PR + IM)
- Relación activa con medios de comunicación e influencers
- Experiencia en manejo de crisis (deseable)
- Conocimiento en: Desarrollo de contenido estratégico
- Media relations y pitching
- Negociación con influencers
- Monitoreo y reporting de PR & IM
- Inglés avanzado (deseable)
- Experiencia en agencia (altamente deseable)
Benefits
- At another Group we respect and celebrate diversity.
- We provide opportunity for staff development.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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