Digital Marketing Content Specialist building a comprehensive content strategy for U - Haul's digital marketing efforts. Collaborating to create high - quality content that enhances online presence and engagement.
About the role
- Digital Marketing Specialist managing paid media campaigns across various platforms to drive revenue growth for Trimble's AECO products. Collaborating with cross-functional teams to ensure effective execution and optimization of marketing strategies.
Responsibilities
- Serve as the primary implementation point of contact for the Trimble AECO paid media advertising efforts
- Collaborate with cross-functional teams to ensure seamless campaign execution
- Manage and optimize paid media campaigns across platforms
- Oversee paid media strategy in collaboration with the Digital Marketing Lead
- Partner with the Business Intelligence team to track campaign performance and ROI
- Provide actionable insights by analyzing the sales funnel
- Deliver regular reports and data-driven narratives to stakeholders
- Plan and execute A/B testing strategies to improve campaign performance
Requirements
- 5 years of experience managing paid advertising channels
- Experience creating localized campaigns
- Experience optimizing ads based on performance goals
- Expertise in GA4, Google Tag Manager, Firebase, AppsFlyer, Salesforce, and Marketo
- A data-driven mindset with experience measuring ROAS, analyzing funnels, and optimizing campaigns based on insights
- Hands-on experience with A/B testing and experimentation for continuous campaign optimization
- Knowledge of SEO strategies and organic growth optimization is a plus
Benefits
- Medical
- Dental
- Vision
- Life
- Disability
- Time off plans
- Retirement plans
- Tax savings plans for health, dependent care and commuter expenses
- Paid Parental Leave
- Employee Stock Purchase Plan
Job title
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Experience level
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Degree requirement
Tech skills
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