About the role

  • Support Global Brand Lead to develop brand strategy incl. positioning, messaging, digital frameworks
  • Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch checklists, best practices, etc.) for local teams, particularly ex-US
  • Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, while also ensuring on-the-ground perspectives are incorporated into global strategy
  • Oversee global congress strategy and execution; guide local congress strategy
  • Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
  • Provide strategic input to the Global Brand Team
  • Demonstrate and develop strong relationships with key external and internal stakeholders.
  • Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans.
  • Ability to independently and proactively identify strategic opportunities, build plans and execute against them
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
  • Manage multiple projects and vendors and ensure high-quality and on-time delivery.
  • Manage category/project budgets.
  • Ensure compliant execution of all marketing strategies, materials, and tactics.
  • Perform other duties and responsibilities as assigned.

Requirements

  • Bachelor's degree (business or related disciplines). MBA or other advanced degree preferred.
  • 7+ years of relevant pharmaceutical and/or biotechnology commercial experience
  • S. launch and in-line marketing experience; sales experience is a preferred
  • Oncology and rare disease experience preferred
  • Microsoft Office
  • Brand planning
  • Launch and tactical planning
  • Strong track record of influencing key stakeholders and leadership with and without authority
  • Clear communicator able to engage, influence and navigate cross-functional stakeholders
  • Team player and strong track record of collaboration
  • Strong sense of urgency and ability to organize, prioritize, activate and execute
  • Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment.
  • Ability to travel occasionally including overnight stay driven by business need.
  • This position must be able to work East Coast hours.

Benefits

  • A discretionary annual bonus may be available based on individual and Company performance.

Job title

Global Brand Director

Job type

Experience level

Lead

Salary

$165,000 - $230,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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