Hybrid Global Brand Director

at SpringWorks Therapeutics

• Job title: Global Brand Director
• Job type: Full Time
• Experience level: Lead
• Salary: $165,000 - $230,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Boston, United States

About the role

• Global Brand Director at SpringWorks Therapeutics improving lives of patients with rare tumors. Overseeing brand strategy, messaging, and campaigns with oncology and rare disease expertise.

Responsibilities

• Support Global Brand Lead to develop brand strategy incl. positioning, messaging, digital frameworks
• Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch checklists, best practices, etc.) for local teams, particularly ex-US
• Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, while also ensuring on-the-ground perspectives are incorporated into global strategy
• Oversee global congress strategy and execution; guide local congress strategy
• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
• Provide strategic input to the Global Brand Team
• Demonstrate and develop strong relationships with key external and internal stakeholders.
• Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans.
• Ability to independently and proactively identify strategic opportunities, build plans and execute against them
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
• Manage multiple projects and vendors and ensure high-quality and on-time delivery.
• Manage category/project budgets.
• Ensure compliant execution of all marketing strategies, materials, and tactics.
• Perform other duties and responsibilities as assigned.

Requirements

• Bachelor's degree (business or related disciplines). MBA or other advanced degree preferred.
• 7+ years of relevant pharmaceutical and/or biotechnology commercial experience
• S. launch and in-line marketing experience; sales experience is a preferred
• Oncology and rare disease experience preferred
• Microsoft Office
• Brand planning
• Launch and tactical planning
• Strong track record of influencing key stakeholders and leadership with and without authority
• Clear communicator able to engage, influence and navigate cross-functional stakeholders
• Team player and strong track record of collaboration
• Strong sense of urgency and ability to organize, prioritize, activate and execute
• Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment.
• Ability to travel occasionally including overnight stay driven by business need.
• This position must be able to work East Coast hours.

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.