Growth & Demand Marketing Manager at Windhoff Group focused on developing demand and lead generation initiatives. Collaborating with marketing teams to enhance customer journey and optimize marketing processes.
About the role
- General Manager driving growth of non-Amazon DTC e-commerce powerhouse in cosmetics and supplements. Partnering with CEO to own strategies, P&L, and team dynamics.
Responsibilities
- Work arrangement: On site/ Remote/ Hybrid (Travel expenses fully covered)
- Reports to: Founder/CEO
- Take full ownership of P&L, Strategy and team forging.
- Build and scale a non-Amazon DTC powerhouse (via Meta/TikTok).
- Prior experience with multiple performance marketing channels (Tiktok, Shopify, etc).
- Manage nutraceuticals/supplement industry business.
- Treat the business as your own.
Requirements
- Proven track record of scaling a DTC/E-commerce business (preferably supplements, beauty, or CPG/FMCG) from an early stage to at least $50M+ in Revenue.
- P&L responsibility and ownership, over everything not just marketing or media.
- Experience and deep understanding with performance marketing channels (primarily MetaAds) and paid media.
- Team forging, leadership and management, you will be given freedom to make your teams but also responsibility and ownership over them and their performance metrics.
- Smart Budget management and resource allocation, you will be the one who scales all those campaigns so wise and strategic spending are imperative.
- Deep understanding of consumer culture that will serve as a foundation for decision making.
Job title
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Degree requirement
No Education Requirement
Location requirements
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