Hybrid Freelance Producer

at Sofar Sounds

• Job title: Freelance Producer
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: $100 - $5,000 per month
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Calgary, Canada

About the role

• Freelance Local Producer curating and producing concerts to build a vibrant community for Sofar Sounds in Calgary. Managing unique experiences through local marketing and community engagement.

Responsibilities

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
• Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
• Manage your city’s financial performance, ensuring financial success and health of every event
• Build relationships with local businesses to drive sales of sponsorships and private events
• Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
• Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand

Requirements

• You have deep connections to your local scene and play an active role in building community around it
• You have 3-5 years of experience in live event curation, production, and promotions
• You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
• You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals
• You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
• You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time management skills and are a clear communicator
• You can work autonomously, but understand the importance of remaining connected to the broader organization