Field Marketing Manager responsible for designing and executing B2B campaigns for driving revenue growth in North America. Collaborates with Sales teams aligning strategies to business priorities.
Responsibilities
Developing and executing integrated field marketing campaigns that align to commercial goals and support all stages of the sales funnel.
Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate.
Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.
Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans across the R&L portfolio.
Working with campaign and content teams to localize global programs and develop regional assets that resonate with North American audiences across Life Sciences and Engineering.
Monitoring and reporting on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement.
Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.
Requirements
Have 5+ years of B2B field marketing experience, ideally in a matrixed or global organization.
Experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
Display exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy.
Have a background in event marketing, including owned and third-party events.
Display understanding of ABM tactics and ability to tailor programs for named accounts or verticals.
Able to work independently and cross-functionally with high attention to detail and accountability.
Are comfortable analyzing data to optimize performance and justify marketing investment.
Benefits
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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