Hybrid Field Marketing Manager

at RELX

• Job title: Field Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $77,300 - $128,900 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, New York City, United States

About the role

• Field Marketing Manager responsible for designing and executing B2B campaigns for driving revenue growth in North America. Collaborates with Sales teams aligning strategies to business priorities.

Responsibilities

• Developing and executing integrated field marketing campaigns that align to commercial goals and support all stages of the sales funnel.
• Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate.
• Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.
• Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans across the R&L portfolio.
• Working with campaign and content teams to localize global programs and develop regional assets that resonate with North American audiences across Life Sciences and Engineering.
• Monitoring and reporting on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement.
• Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.

Requirements

• Have 5+ years of B2B field marketing experience, ideally in a matrixed or global organization.
• Experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
• Display exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy.
• Have a background in event marketing, including owned and third-party events.
• Display understanding of ABM tactics and ability to tailor programs for named accounts or verticals.
• Able to work independently and cross-functionally with high attention to detail and accountability.
• Are comfortable analyzing data to optimize performance and justify marketing investment.

Benefits

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice